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Ghostbusters

We Came! We Saw! We Created An Experience Around It!

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Goal

Create an immersive interactive exhibit for the “Ghostbusters” reboot and continue the lasting legacy of the brand.

Insight

The portraits in the mansion are actually Madame Tussauds employees shot to look like old paintings, shown on four 32-inch and four 42-inch screens.

Approach

We had to make sure that while the visitors would still know it’s technology driving the journey, it was seamlessly integrated.

Results

The experience launched July 1 to rave reviews. But the best result has been the fact that we got to work on such a cool project and one of our all-time favorite movies.