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Madame Tussauds

Digital brings experience to life at ‘The Crossroads Of The World’

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Goal

Increase attendance by bringing in greater numbers from foot traffic.

Insight

Show people interacting with the wax attractions and they suddenly come to life.

Approach

Provide a digital sneak peek of the “famous fun” inside.

Results

Greater share of mind on 42nd Street reflected and increased ticket sales.