End caps are among those in the highest level of competition. The products given spots here are provided with a much greater level of visibility than their competition, resulting in more sales at a faster rate.
Touch screens and interactive kiosks have quickly become a staple in the retail industry. By providing an interactive experience, retailers provide an engaging and convenient shopping experience for their customers. These touchscreen terminals offer a medium of interaction that proactively invites visitors to curate their own personalized experiences with your brand. Rather than try and guess what is most relevant to everyone walking through your door, an interactive kiosk puts the control into their hands. This helps drive better customer experiences by utilizing experience design philosophies, emerging technologies, and integrated creative solutions to streamline the customer’s journey and heighten conversion rates and overall ROI.
The strongest points of an interactive retail kiosk depend on them being designed with your brand in mind. That means any solution needs to be created organically by cooperating with your experience design solution provider, ensuring that the final product accurately reflects your brand’s persona in a unique, engaging, and entertaining way. Crafting those types of experiences is what OpenEye Global does best. Our experience working with numerous high-profile companies, such as Hershey’s, Adidas, Madame Tussauds, and the Smithsonian, has allowed our team to develop interactive experiences that transcend the traditional expectations set upon physical retail space interactions. We learn, innovate, and deliver results that have a measurable impact on your brand’s presence.
Most kiosks are displays that are designed with a pre-defined purpose to fulfill. These purposes fall into three distinct categories, including:
What’s notable is that, by providing interactive displays that invite users to cultivate their own personalized experiences, your company can provide more effective outreach without investing more heavily into in-store personnel to assist at every step of the buyer’s journey. When visitors are given the tools they need to tailor and navigate their experiences based on their personal preferences, their overall opinion of your brand rises.
Self-service interactive kiosks allow customers to accomplish their journeys on their terms without occupying your retail staff. Customers can find their products in a retail space, approach a self-checkout kiosk, and complete their transactions quickly. In other environments, such as environments like Westfield Airports, visitors can direct themselves with intuitive wayfinding solutions to find their gates, procure their flight tickets, and find amenities along the way that interest them.
Your brand has many stories to tell, and knowing which information your visitors need at any specific time is hard. An informational kiosk provides an environment where your audience can curate their own experience and select those pieces of information that directly correlate with what they’re interested in learning about at any given time.
Finding the correct products can be overwhelming for customers, given a vast inventory. A product selection kiosk enables a better way to discover the right products through personalized search parameters. Depending on what they’re looking for, customers can choose specific criteria to manage and navigate your brand’s inventory until they find precisely what they want.
The end goal with an interactive retail kiosk from OpenEye Global is a deeper, more engaging experience designed to augment the customer journey to benefit customers and companies alike. Visit our contact page or call us at (732) 407-5018 for more information.
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