Hersheys Global Travel
Smile for Chocolate before your flight at Changi Airport!
For a slice of New York, step into the immersive Times Square-inspired world of Hershey’s Chocolate at Terminal 3 (T3) Basement 2. Complete with bright lights and the big-city excitement of Broadway and Times Square, the pop-up shines with the Amazing Candy Machine, modelled after the New York store’s centrepiece.
Working with the Hershey global travel retail team we created a unique interactive photo engagement to celebrate the occasion. Visitors to the store could capture this unique moment and share with all their friends and family as a souvenir from their trip.
“This project was a great success and everything worked perfectly for our big chocolate event!”
Shiqi Ngiam: Customer Marketing Manager – Hershey’s Asia