Madame Tussauds – Project Runway
Design your own custom fashion runway look!
When Madame Tussauds approached us for a new project, they posed the question: “How do we create a truly interactive experience surrounding one of the most popular Emmy-winning reality TV series of the past decade?”
We designed the experience to emulate a working New York City fashion studio. Quests are greeted with the opportunity to become a contestant utilizing an interactive sketchbook to work as a real-life fashion designer. Our design team hand-draw all the models, outfits, and patterns to provide the guest with all the tools of the trade to help create a “stylish” wardrobe of their own.
At the end of the experience, ‘new designers’ have the opportunity to conduct their photoshoot (with paparazzi) and be featured on the cover of Marie Claire ™ magazine.
“I love that fans will be able to step into a dedicated space at Madame Tussauds and feel part of Project Runway.“
Heidi Klum: Super Model – Host, Project Runway