January 20, 2021
Market Scale – Experience by Design
How the Built Environment is Keeping Pace with the Digital World.
From a historic building, a collegiate campus, an airport, a tourist town or hotel resort that spreads across expansive acreage, most every entity wants to capture, direct and/or engage their occupants, visitors and consumers. As technology continues to shape both the people, industries, and infrastructure we live within—augmenting processes, streamlining activities, and integrating innovations to achieve new heights—the built environment must renovate and reimagine itself to keep pace with the modern digital climate.
On this episode of Experience By Design, W&CO Principal, Vijay Mathews, joins Bryan Meszaros to discuss the emerging trends that will have a long-term impact on the experience factor, the rise of technology adoption during the pandemic, the pros and cons of data collection and analytics, and provides insights to unlocking engagement in a contactless world.
“There needs to be a real understanding and use case for those technologies, especially in an environment or in the workspace where these are heavily used—oftentimes, daily used—applications,” explained Matthews. “So, the last thing you want to do is push forward a technology that has a large or highly advanced learning curve that could potentially be a barrier for many people to use and to access. So that’s always the one thing we try to balance.”