Client: Sea Life – Doodle Reef
Location: Auburn Hills, MI

A doodle for all ages.

We were tasked to design and create an interactive experience that would encourage children (and adults) to learn about various sea life creatures. The experience, which is centered around the use of a custom iPad app allows the guests to create their own unique fish with an array of custom effects​.

Enter an imaginative underwater world of creativity and color! You’ll have the chance to design your own virtual fish and ‘sea’ it swim through the reef!

The interactive playscape allows patrons to create their own virtual sea creatures on one of 16 iPad tablets stationed in front of live aquariums. The digital creatures can be sent to a screen inside the tank, where guests can see their creatures “swimming” with other fish. Once the fish appear on the “social display,” kids are given the option to race their fish, play with their fish, or feed their fish.

After playing around in the tank, the kids can bring their fish home via a mobile app developed specifically for the exhibit.

OEG was an amazing partner in the creation and installation of Doodle Reef. Their creative application of the digital programming is what took Doodle Reef to the next level of interaction for our aquariums. I’m looking forward to diving in with OEG on the next adventure.”

Cody Martin:
Project Manager
Merlin Entertainment

Client: Merlin Entertainment: Madame Tussauds – Jimmy Kimmel Live
Location: Hollywood, CA

Become the new star of late night TV!

Guests to Madame Tussaud’s in Hollywood can experience the opportunity of a lifetime, a one-on-one interview with Jimmy Kimmel! The interviewee will enjoy their 15 seconds of fame as their hilarious interview is broadcasted on the big screen for all to see.

Client: Kentucky Expo Center
Location: Louisville, KY

Visitors greeted by a new sign in Kentucky.

The Kentucky Exposition Center (KEC) is a large multi-use facility in Louisville, KY that hosts an extensive array of high-profile events such as the Kentucky State Fair, The Burbon Festival, and The National Farm Machinery Show.

Client: Merlin Entertainment: Madame Tussauds – Fashion Experience
Location: New York, NY

Strut your stuff!

Madame Tussauds New York’s Fashion Experience with Alessandra Ambrosio puts you in the middle of your very own Fashion Show in the Fashion Capital of the World, New York City!

Client: Kravet
Locations: New York City, Chicago, Dallas, Houston, Pasadena, Denver, Vancouver

New showroom balances high-tech with high-touch.

Tasked with creating an immersive experience for the Kravet Experience Center in NYC, we mixed design aesthetics with technology to produce moments that matter for their customers.

Client: Madame Tussauds – Project Broadway
Location: New York, NY

You’re invited to be the star of the show!

It’s official, the magic, glitz and glamour of 42nd Street in New York City has been captured for locals and tourists alike to relive again and again!

Client: Westfield Airports
Location: Boston Logan Airport

Find your gate and get coffee on the way.

The gateway to New England is not found on cobble stoned streets or within the duck boats on the Charles River. Instead, it’s found within terminal C inside Boston Logan International Airport.

Client: Sea Life – Turtle Rescue
Locations: Grapevine, TX / Scarborough, UK / Konstanz, DE

Learn to save the sea turtles without getting wet.

The new exhibit lets guests of all ages learn about the threats turtles face in the wild and experience first-hand the process of successfully rescuing, rehabilitating and releasing sea turtles.

Client: Santander Bank
Locations: 600+ Locations across NY, NJ, CT, MA, DE, PA, RI, NH, FL

Creating stronger branch engagement.

Upon winning the opportunity to bring digital signage into one of the world’s largest and most revered banks back in September 2013, we had the rigorous challenge of deploying the program to 700+ locations within 2 months.