Merlin Entertainment: Madame Tussauds – Digital Signage, Digital Content
42nd Street is not what it used to be.
A large LED display in New York City will give tens of millions of annual visitors to Times Square – ‘the crossroads of the world’ – a chance to see inside Madame Tussauds. The attention-grabbing screen is visible from 42nd Street and is already proving a big hit with visitors to Times Square, who get to benefit from a unique, behind-the-scenes look at the Madame Tussauds experience.
The project brief from Madame Tussauds was to ‘increase the attraction’s cut-through and audience share within the intensively competitive New York tourist scene’. BMC deployed its digital experience design partner, OpenEye Global, a world leader in conceiving and delivering innovative visual technology projects, to help create the experience from the eyes of the visitor.
The Madame Tussauds and OpenEye team developed a content strategy highlighting the brushes with fame (and infamy!) that could only happen inside Madame Tussauds. Using actors and a green screen to film reactions to their encounters with Madame Tussauds’ stars, crowds outside could get a real taste of the fun that awaits them inside. In order to drive interactions beyond the ticket booth, another key tactic was to showcase the opportunity for ‘dynamic selfies’ inside Madame Tussauds.
“OpenEye Global have helped us find a truly innovative way of communicating and visualizing the experience of visiting Madame Tussauds to a vast, untapped audience.“
Davey Barrett:
Head of Product Development
Westfield: Boston Logan Airport: Creative Ideation, Digital Signage, Digital Content
Find your gate and get coffee on the way.
The gateway to New England is not found on cobble stoned streets or within the duck boats on the Charles River. Instead, it’s found within terminal C inside Boston Logan International Airport.
Merlin Entertainment: SeaLife Aquarium – Doodle Reef: Experiential Design, Creative Ideation, Digital Signage, Digital Content
A doodle for all ages.
We were tasked to design and create an interactive experience that would encourage children (and adults) to learn about various sea life creatures. The experience, which is centered around the use of a custom iPad app allows the guests to create their own unique fish with an array of effects.
Santander Bank: Digital Signage, Creative Ideation, Digital Content
Creating stronger branch engagement.
Upon winning the opportunity to bring digital signage into one of the world’s largest and most revered banks back in September 2013, we had the rigorous challenge of deploying the program to 700+ locations within 2 months.
Kravet: Designer Kiosk & Digital Pegboard
Shopping is for suckers, engage in a retail experience instead.
Tasked with creating an immersive experience for the Kravet Experience Center in NYC, we mixed design aesthetics with technology to produce moments that matter for their customers.
Merlin Entertainment: Madame Tussauds – Fashion Experience: Creative Ideation & Interactive Design
Strut your stuff!
Madame Tussauds New York’s Fashion Experience with Alessandra Ambrosio puts you in the middle of your very own Fashion Show in the Fashion Capital of the World, New York City!
Merlin Entertainment: Madame Tussauds – Project Broadway: Creative Ideation, Digital Signage, Emerging Technologies, Digital Content
You’re invited to be the star of the show!
It’s official, the magic, glitz and glamour of 42nd Street in New York City has been captured for locals and tourists alike to relive again and again!
