Merlin Entertainment: Madame Tussauds – Project Broadway: Creative Ideation, Digital Signage, Emerging Technologies, Digital Content

You’re invited to be the star of the show!

It’s official, the magic, glitz and glamour of 42nd Street in New York City has been captured for locals and tourists alike to relive again and again!

So what exactly is Project Broadway? As you enter the experience, WHOOSH, you’re immediately transported behind the scenes of a Broadway show, instantly becoming the star. 

First, make a pit stop at the Broadway Bar for a tasty cocktail before being whisked away by themed hosts and the enchantment of queuing the magic to bring the show to life.

As your journey unfolds, you are catapulted into the world of Broadway, welcomed by The Phantom of the Opera for a one-of-a-kind behind the scenes adventure. Through a labyrinth of mirrors, ropes, pulleys and props, you will be physically swept through Andrew Lloyd Webber’s iconic masterpieces, including The Phantom of the Opera, Joseph and The Amazing Technicolor Dreamcoat, Evita, Sunset Boulevard and Cats. Throughout your journey, you’ll perform alongside Grizabella and bring the technicolor coat to life.

Start prepping your vocal cords and strap on your dancing shoes because your moment to shine is almost here!

“Broadway is an integral part of what New York is, so we wanted to bring an immersive & interactive experience that can give you a Broadway you can’t have anywhere else and OEG was integral in the success of our vision.”

Kael Elliot:
Design Director

Westfield: Boston Logan Airport: Creative Ideation, Digital Signage, Digital Content

Find your gate and get coffee on the way.

The gateway to New England is not found on cobble stoned streets or within the duck boats on the Charles River. Instead, it’s found within terminal C inside Boston Logan International Airport.

Merlin Entertainment: SeaLife Aquarium – Doodle Reef: Experiential Design, Creative Ideation, Digital Signage, Digital Content

A doodle for all ages.

We were tasked to design and create an interactive experience that would encourage children (and adults) to learn about various sea life creatures. The experience, which is centered around the use of a custom iPad app allows the guests to create their own unique fish with an array of effects.​

Santander Bank: Digital Signage, Creative Ideation, Digital Content

Creating stronger branch engagement.

Upon winning the opportunity to bring digital signage into one of the world’s largest and most revered banks back in September 2013, we had the rigorous challenge of deploying the program to 700+ locations within 2 months.

Merlin Entertainment: Madame Tussauds – Digital Signage, Digital Content

42nd Street is not what it used to be.

A large LED display in New York City will give tens of millions of annual visitors to Times Square – ‘the crossroads of the world’ – a chance to see inside Madame Tussauds.

Merlin Entertainment: Madame Tussauds – Fashion Experience: Creative Ideation & Interactive Design

Strut your stuff!

Madame Tussauds New York’s Fashion Experience with Alessandra Ambrosio puts you in the middle of your very own Fashion Show in the Fashion Capital of the World, New York City!

Kravet: Designer Kiosk & Digital Pegboard

Shopping is for suckers, engage in a retail experience instead.

Tasked with creating an immersive experience for the Kravet Experience Center in NYC, we mixed design aesthetics with technology to produce moments that matter for their customers.