Archive Project Broadway

Madame Tussauds – Project Broadway

You’re invited to be the star of the show!

It’s official, the magic, glitz and glamour of 42nd Street in New York City has been captured for locals and tourists alike to relive again and again!

So what exactly is Project Broadway? As you enter the experience, WHOOSH, you’re immediately transported behind the scenes of a Broadway show, instantly becoming the star.

First, make a pit stop at the Broadway Bar for a tasty cocktail before being whisked away by themed hosts and the enchantment of queuing the magic to bring the show to life.

As your journey unfolds, you are catapulted into the world of Broadway, welcomed by The Phantom of the Opera for a one-of-a-kind behind the scenes adventure. Through a labyrinth of mirrors, ropes, pulleys and props, you will be physically swept through Andrew Lloyd Webber’s iconic masterpieces, including The Phantom of the Opera, Joseph and The Amazing Technicolor Dreamcoat, Evita, Sunset Boulevard and Cats. Throughout your journey, you’ll perform alongside Grizabella and bring the technicolor coat to life.

Start prepping your vocal cords and strap on your dancing shoes because your moment to shine is almost here!

“Broadway is an integral part of what New York is, so we wanted to bring an immersive & interactive experience that can give you a Broadway you can’t have anywhere else & OEG was integral in the success of our vision.”

Kael Elliot: Design Director

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