OpenEye Global, an award-winning digital experience design agency recently celebrated its 13th anniversary by unveiling an updated brand refresh. The agency, which works with such prominent brands as Santander Bank, Madame Tussauds, and Nordstrom, has experienced consistent growth since it launched in 2002.
“OpenEye started at a time when using visual & interactive technology to support customer engagement was not a common practice,” said Bryan Meszaros, OpenEye CEO and Founder. “We were conscious on how we evolved culturally and positioned our thoughts on interactive technology in a way that resonated with the industry.”
The refresh, which included a redesign to their website http://openeyeglobal.com/, helps to convey the agency’s current perspective on digital experience and showcase the many dynamic attributes of the brand culture.
“It’s a struggle for agencies to maintain a conventional balance between growth and identity,” said Meszaros. “In looking at our overall appearance, we realized it did not lend well to how we perceive ourselves today. Aside from our image, we also worked on our messaging to incorporate key phrases such as ‘Future Perfect’ and ‘Digital experiences for first and lasting impressions,’ which help better articulate the agency’s mission.”
The agency originally started in New Jersey and eventually migrated to New York City before expanding to San Diego and London in 2012. Currently, OpenEye has 10 associates spread amongst the three studios.
Roger Starkweather, SVP of Sales & Experiences who joined OpenEye in 2014, commented, “In the time I have been with the agency, we have won several major accounts, which will help fuel our growth in 2015. OpenEye has a refreshing approach to creating meaningful digital experiences and our work demonstrates the level of talent we have in the agency.”
OpenEye also celebrated the recent acknowledgement of Meszaros being named to Design:Retail Magazine’s first ever 40 Under 40 list for top young professionals in the retail design community. “It’s a great honor and helps put into perspective the effort over the past 13 years to build OpenEye,” added Meszaros. The award was presented on Monday, May 18th in New York City at the Design:Retail City Scene event.