The phones and tablets that are near us for nearly every breath of the day are responsive to our touch and the baby in our minds. Nowadays, actual babies see an image on a printed page and think that, like an iPad, it should be interactive.
New York City-based brokerage The Corcoran Group is feeding the new mind. The firm, a member of Realogy’s giant brokerage wing, NRT LLC, turned sections of five of its storefronts in the Big Apple into tablet-like, interactive displays in late 2012.
Users can walk up to the windows anytime day or night and use their hands and fingers to navigate the content displayed on them, a projection from inside the office of what is essentially a website onto a plastic film stuck on the inside of the glass.
The technology graces the windows of three of Corcoran Group’s offices in Manhattan and two in Brooklyn. The content of the interactive displays is programmed and controlled from Corcoran Group’s Madison Avenue headquarters.
The displays allow the brokerage to showcase more properties in the touchscreen-equipped windows, and show curated things to do around a listing. The technology also saves on printing costs and allows the firm to intersperse brand messaging like new ad campaigns and other content around listings.
