Once in awhile, a project comes to us from a partner, which is truly a concert of aligning core-skills and collaboration.
This was one of those projects.
When the Gnu Group approached us to incorporate digital elements into their newly designed lobby experience at 560 Mission, we knew the task at hand had a lot more depth to it than what meets the eye.
Designed by Cesar Pelli & Associates, a renowned architectural firm internationally recognized for prominent residential and office towers, hotels, museums, and performing arts centers, 560 Mission seeks to celebrate the unique characteristics of San Francisco’s South Financial District and its surrounding.
This is where the real challenge came into view. How to create a memorable experience in a city redefining what the word ‘experience’ means everyday.
We needed to give the tenants and their visitors a flexible and clear messaging platform. This would allow for instant communication changes and building communication as well as giving the building management a customizable system sharing community and building events as well as other “as needed” communications, thus cleaning up old printed signs located around the lobby on sloppy easels.
THE OEG ROLE:
With The GNU Group designing the physical signage elements of the new lobby experience, we came in from a digital perspective to bring a sleek and sophisticated appearance to corporate communications.
Our first recommendation was to conduct a formal Digital Needs Assessment (DNA). This discovery process allows our teams to best understand the brand, what it thought about when it came to digital, what it had to use and what it lacked. We toured the site, met and discussed content options with the building owner and immersed our digital thoughts into the physical location of a downtown San Francisco office building.
After our DNA, we issued a report laying out our strategic recommendations. We focused on workflows, wireframes, and how a digital content system would create a new experience within the updated lobby.
Based on the combined strategy, our creative team presented three concepts as the backdrop of the digital screens. Once approved, we started layering in custom design elements which took into account the building, lobby and surrounding areas.
With our digital design elements approved and ready for deployment, The GNU Group designed two (2) 6’ x 9” custom new Stainless Steel & Glass cabinets, which was precisely fitted into existing wood lobby spaces. The ¾ “ green glass was hinged to open for access and maintenance. The glass doors were back painted with 6-cated on white enamel leaving a cut out area for the Digital screens. These custom hinged-cabinets were engineered and fabricated by SignAge.