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Regency Duty Free

Elevating Travel, Maximizing Experience

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Goal

Add digital value to an airport without being intrusive or bound by physical limitations.

Insight

With 16+ Million passengers per year, most of whom are from a different country, Aukland International Airport is NZ’s busiest airport with Regency controlling over 50% of the retail market share. Because of that, we needed to ensure the content was targeted by time, flight connection and language.

Approach

We needed to make sure we delivered to the clients exact specification: innovative, flexible, user-friendly, wireless and affordable.

Results

Overall increase of sales around 15%