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Nordstrom

Getting Personal with Nordstrom

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Goal

Attract and engage shoppers by helping them locate items from specific brands inside the store through their online ecommerce platform.

Insight

We created a turn-key experience for Nordstrom with on-going maintenance and backend network operations to ensure a 99.9% uptime, understanding consistency is a brand pillar of Nordstrom.

Approach

The functionality requirement of the digital directories was based on three specific users profiles, all of whom have unique needs that needed to be addressed and mapped out to create a seamless user experience. The functionality also supports BOPUS (Buy on-line Pick up at Store), which serves as another touchpoint to engage with the customer.

Results

Over a one year period, supporting now 16 touch screen across 5 stores; there have been over 2 million sessions with customers, thus continuing to expand the Nordstrom digital footprint.