Who you gonna call? OEG, that’s who!
That was our theme while working on what might be one of our coolest projects to date. Continuing our relationship with Merlin Entertainment and Madame Tussauds, we came in to help orchestrate and bring to life the new Ghostbusters experience at Madame Tussauds in New York City in anticipation of the new release.
New York City will never be the same!
After reviewing the theme book developed by MXW Studios, a creative consultancy in the United Kingdom, we began parsing out the different technologies and integrations we could incorporate to bring the creative ideas to life while accommodating MT’s requirements and the audiences expectations.
The question becomes how do we create the most authentic experience possible while being mindful to budget and timelines?
By creating a 360-degree total sensory experience that is.
With the city in chaos from apparent hauntings, the customer journey takes them from a subway car with Sparky taking up residence, to a haunted mansion where interactive portraits keep an eyeful watch on everyone. The guests then proceed to the Ghostbusters’ headquarters, which features wax figures of the characters working on ghost containment technologies in their lab. Guests can marvel at the holographic ghosts captured in a containment box before they encounter the green blob-like apparition Slimer, created using the “Pepper’s Ghost” technique, in which an image is reflected off plexiglass at an angle. As they exit, visitors are shown off by one last wraith flying through the fog, projected onto a fog screen using a projector.
Having created all the motion graphics and visuals in the exhibit, we worked with Sony Pictures to ensure animations were true to the movie, including filming costumed actors (Madame Tussauds staff) in front of green screens to recreate movie characters.
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