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Hugo Boss

New York City

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With any interactive digital signage experience we deploy, we work to determine internal and external metrics / KPI’s to ensure we are heightening the customer experience at every touchpoint.


To actually touch the fabric and learn more about the materials creates a unique tactile experience that resonates with consumers.


We approached this project with the idea that while we may not be producing a 360º omnichannel experience, the experience will still be building brand equity and positioning Hugo Boss on the forefront of retail and digital.


We launched this at the Hugo Boss Columbus Circle location and since then the program has been deployed to three other key flagships stores in the US and one location in Hong Kong.