The beautiful game is just that, beautiful. And no other country embodies this claim more than Brazil with samba style of play and world recording holding 5 World Cup titles. And no Brazilian player currently embodies this ideology more than Neymar, Jr.
So naturally, a wax figure of him in Orlando where you can interact with him on camera needed to be created.
We were approached by Madame Tussauds Orlando to create a “one of a kind” 120° degree bullet-time camera experience for guests and fans to interact with. The goal was to provide the visitors an opportunity to be frozen in time and space in a visual “action moment” with the Brazilian National & Barcelona football (soccer) star, Neymar Jr.
Our task was to design this experience in a way where the guest could operate it themselves without the need for a MT employee. A self-guided bullet-time experience had never been done before in this setting, which created the unique challenge of not only thinking through the logic and UI of the control app but the overall user experience and flow of the queue line.
THE OPENEYE GLOBAL ROLE:
Like Neymar himself, often playing the orchestrator role on the field, our role was to also orchestrate and oversee all aspects of the experience which included developing the user experience app as well as overseeing the entire integration within the space.
For this project, we utilized our partnership with Dot Dot Dash for the fabrication of the camera rig, the programming that enabled the cameras to sync and fire at the same time and the development of the script that rendered the multiple images and converted them into a single end-user deliverable.
The guest enter the experience and are funneled through a queue bringing them to a touch screen where they input their contact info for social sharing and to receive their “action moment”. Next, a “countdown screen” appears and is activated, promoting the guests to take their place alongside Neymar Jr. and a call to action appears encouraging a fun action pose.
The background sounds of the room fade down and an audible countdown of a crowd excitedly shouting backwards from 10 begins. When the countdown gets to 1 they hear the word action, which is timed to the cameras taking the picture producing the 120° visual.
- Programming & Camera Rig Fabricator – Dot Dot Dash