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Project Runway

Let’s Hit The Catwalk

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Goal

Give guests a behind-the-seams glimpse into the world of fashion and leaving them feeling inspired all while having a truly interactive experience.

Insight

Working with an actual fashion designer allowed our creative team the opportunity to peek behind the curtain of an art form that is often under-utilized in our digital world.

Approach

The approach was extremely cautious as to take into account aspect ratio differences as well as nuances between the space and the technology. This meant testing and QA from the very first concept to the final deployment.

Results

2,882 Unique Designs To Date! That equates to 93 different designs generated a day!