Upon winning the opportunity to bring digital signage into one of the world’s largest and most revered banks back in September 2013, we had the rigorous challenge of deploying the program to 700+ locations within 2 months.
The bank’s footprint covers 8 states including some of the most populous DMAs in the world including Boston, New York, and Philadelphia, The rollout presented many logistical challenges, which include working within the bank’s robust security and IT infrastructure along with managing teams to install the hardware at a rate of 25 locations per day.
There was also the need to seamlessly integrate with the client’s marketing department and partner on a content strategy that worked as an extension of their other marketing efforts.
Being in the digital signage game for 10+ years, we are familiar with the peaks and valleys that come with installing a program of this size. Content, hardware, software, and help ticketing are just the surface of the tentacles a digital signage program inside a banking institution can have.
Part of our scope was to produce the initial dynamic content for the branches and currently, we are creating 5-7 pieces of content every month on average. All the content is managed and scheduled, for all their various channels, utilizing RMG digital signage software. While developing the content strategy, we helped Santander define their adaptive content and visual engagement model, meant to display different content to different locations based on time zones, locations, and customer behaviors we have identified.
To ensure maximum daily efficiency, we designed a system to integrate with the client’s help desk and IT department to ensure all 700+ locations are operating within the parameters of the program. If there was to be any kind of interruption in the network, a ticket is generated and sent to us for testing and quality control. 99.9% of all help tickets get resolved within 24 hours and on average, we receive 2.5 tickets per day.
THE OEG ROLE:
In essence, we built a comprehensive digital merchandising and signage program, allowing the bank to effectively target its customers in a dynamic and engaging manner. To ensure efficiency and maximize the uptime of the program, we assist Santander by managing all aspects of the program from network management and installation to content strategy, development, and ongoing management.
Santander has fully embraced the power and efficiency of a digital signage program not only as a vehicle to educate their customers and bring awareness to their products but to also extend their brand.
Each new location that Santander opens includes the program as an integrated part of their branch design and their overall look and feel in all the brick and mortar locations, which we manage.