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The idea was to allow visitors to pose with the figures and take either a still photo or a “animated” photo from which they would be able to share through their social channels via the hashtag #smoshwaxed


We know that we needed to reach a younger audience, so we decided to live at the crossroads of technology, content curation and pop-culture. We drew inspiration from the characters themselves and the idea that hashtags actually work.


We needed to develop an interactive activation that speaks to a younger audience, thus expanding the Madame Tussaud's brand footprint.


The first “YouTube” stars of Madame Tussaud’s are also the first to create a real-life photo-booth inside the attraction. With our help of course.