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Life Pharmacy

Promoting the brand of “life"

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Goal

Create a digital signage strategy that promotes the overall brand as well as serve strategic advertising, thus driving sales and brand equity.

Insight

We first launched this as a pilot program from 3 stores that eventually got pushed to 21 properties across New Zealand.

Approach

Adaptive content you ask? We had to create content that was truly was responsive as we had screens that ran both 4:3 and 16:9 ratio and random occurrences throughout the day.

Results

Looking at the numbers, 78% of viewers thought it improved the shopping experience while 65% of viewers said they would be more likely to look for a product in-store if they saw it on the screens.