skip to main content
Westfield Boston Logan

Recommending Next

view project


To inform travelers and ease their time-related stress while proving the established proof of concept is scalable to future airport installations.


By providing semi-monthly reporting of data collected, we exposed trends and opportunities that ultimately improved the overall program while creating new usability features.


We approached this project keeping the concept of personalized digital services top of mind. By putting ourselves in the customer's shoes (through personification and data analysis) we are able to create more intelligent experiences.


As data is collected and processed, we are analyzing the success of the program by looking at the quantities of sessions, tasks completed, and tickets scanned while tying into real-time enplanements as well as additional KPIs established in collaboration with Westfield.