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Westfield Boston Logan

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Goal

To inform travelers and ease their time-related stress while proving the established proof of concept is scalable to future airport installations.

Insight

By providing semi-monthly reporting of data collected, we exposed trends and opportunities that ultimately improved the overall program while creating new usability features.

Approach

We approached this project keeping the concept of personalized digital services top of mind. By putting ourselves in the customer's shoes (through personification and data analysis) we are able to create more intelligent experiences.

Results

As data is collected and processed, we are analyzing the success of the program by looking at the quantities of sessions, tasks completed, and tickets scanned while tying into real-time enplanements as well as additional KPIs established in collaboration with Westfield.