Having just presented at ShopTalk Atlanta, here is a brief recap of some of the trends we see coming forward over the course of the next 12-15 months.
Overall, it truly comes down to evolving our interests as consumers based on the experiences we have. However, those experiences are extending beyond the traditional borders we are used to with the continued evolution of technology (specifically mobile). With this evolution, retailers need to not only evolve to keep up with this shift but also come at it with an entrepreneurial mindset based on adaptability and nimbleness.
We as a bricolage consumer are searching for those unique experiences that we can share, and at the same time adapt to our lifestyle. — bricolage: noun (in art or literature) construction or creation from a diverse range of available things.
- We are seeing the evolution of the “bricolage” consumer, where identities are being shaped based on things they collect, assemble and experience.
- Technology is being used to help us become more borderless, thus creating a generation of nomadic consumers. Consumers no longer believe in linking their activity to any specific place.
- Retail isn’t just about buying stuff anymore, nor is it only about experience; it has evolved into making unique and intimate connections that connect the consumer to the place they are in.
- Hospitality is no longer just about lodging, but also about lifestyle. It’s about traveling to new destinations and being able to connect with the culture, people and places through technology and experiences.
- As more people make the move from rural living into urban, at present, 54% of the world’s population lives in an urban area and according to the U.N., this proportion is expected to rise to 66% by 2050, new city structures are changing consumers habits by bridging the gap between infrastructure must-haves and lifestyle nice-to-haves.
Are you going to be in the NYC area for Digital Signage Week and want to continue this conversation? Here is where you can catch us: CLICK HERE