Airport Wayfinding & Digital Signage

Airports are rarely fun. They’re stressful, expansive, and a pain to navigate. Many travelers will only visit a few times within their lives. Making those fleeting moments accessible through airport wayfinding and digital signage makes a huge difference.

OpenEye Global’s experience working with airports to integrate customized wayfinding and digital signage solutions has given us a unique perspective in bridging the gap between an airport and its patrons. Keeping users informed while remaining mindful of their limited time at any given kiosk requires creative design solutions that streamline the user’s journey while optimizing their overall experience.

There are a select few people who understand how to navigate an airport. We’ve all been there. Gates, baggage claim, incoming and outgoing flights, TSA screening, ticket counters – finding one’s way through an airport is rarely a pleasant experience. With millions of passengers tracking their way across the globe via plane, combating airport difficulties and optimizing customer experiences needs an on-hand solution that simplifies their journey from the parking lot to the terminal. Airport wayfinding & digital solutions provide a means to communicate clearly with patrons, providing engagement, awareness, and navigation through the airport in as clear terms as possible.

The diversity of an airport means that any digital signage solution must communicate with people from various backgrounds. Attending the individual experiences of each visitor requires solutions that provide relevant information through an interactive medium, allowing visitors to curate their own experiences.

Wayfinding Applications in Airport Environments

Fast-tracking from A to B within an airport is nigh impossible without extensive experience navigating its layout. Most visitors will not be frequent purveyors of your facilities, meaning that every visitor needs guidance, directions, and a simple course to follow.

Our work with Westfield Airports deployed interactive wayfinding kiosks for visitors to use for navigation, information, directions, recommendations, and more. The use of static signs and maps to direct traffic is still valid, but the chances of visitors becoming confused, losing their way, and missing their flight are still possible. An interactive wayfinding kiosk provides a customizable route that outlines how best to reach a destination with as minimal confusion as possible. Advantages of digital wayfinding solutions include:

Self-service
No staff requirement
Multiple channels for providing directions
Positive individual experiences
Intuitive interaction
Centralized, simplified layouts

Removing stress is critical for enhancing the overall experiences had by visitors. Without the challenge of blindly navigating through your airport, visitors will have more time to relax, prepare, visit stores, and appreciate your environment.

Advanced Digital Signage Benefits

Digital wayfinding solutions shouldn’t be exclusively for traffic direction and navigation. They’re hubs for information, providing centralized access to various points of interest and information about your airport layout. Visitors have an opportunity to learn about what services are available, locations of essential areas, location information about the city, recommendations for shopping, food courts, and so on.

Facility-wide digital signage integration also provides your staff with a versatile resource for delivering essential information quickly, such as flight changes, gate locations, promotions, warnings, and more. This allows visitors to curate their own personalized experiences based on their preferences. Not only can directions be provided leading them directly to their gate, but recommendations can help improve their experience by offering suggestions for food, drinks, relaxation, bookstores, snacks, and more.

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