As the retail industry shifts more and more to online sales, physical stores are working to create a unique in-store experience that can’t be replicated online. One way retailers achieve this is by using creative digital shelf edge displays and signage as replacements for traditional static paper and cardboard solutions.
With the advent of new technologies driving a revolution for companies across every industry, retailers looking to gain an edge over their competition must look at how the right technological integrations can revamp their approach to customer interaction and communication. As the retail industry shifts more and more to online sales, physical stores are working to create a unique in-store experience that can’t be replicated online. One way retailers achieve this is by using creative digital shelf edge displays and signage as replacements for traditional static paper and cardboard solutions. These displays can showcase products in a new and engaging way, driving customer attention and increasing sales.
Engagement and conversion is controlled by the flow of information and how that information is delivered. The mediums that define your in-store outreach need to convey complex messages and compellingly condense valuable information. After all, the proper application of creative digital shelf edge displays and signage can rewrite your entire store’s way of connecting with its audience. To find the right solutions for your storefront environments, OpenEye Global’s team of industry professionals has proven our vast understanding of emerging technologies, best practices, proven strategies, and more to yield the best possible results through customized, high-impact campaigns.
Your customers’ average store experience is a delicate balance between their goals for visiting your establishment and how your brand can deliver those products with the best value. If a customer enters with the express interest in finding rice, you should be able to facilitate their journey through the use of edge displays and signage. At face value, it’s a mundane interaction, but that doesn’t mean there isn’t an opportunity to be had for digitally transforming these aspects of your store layout.
Right now, your shelf edge displays and signage solutions are limited in their purposes. They’re restricted to showing the price of your products, or perhaps a relevant deal, and not much else. Paper edge displays and signage are straightforward, but their static design is resistant to change and alteration depending on what you have in stock, current prices, and so on. Digital transformation evolves these store elements to introduce new benefits and purposes, including:
● Product information
● Video ads
● Promotions and sales
● And more.
These features aren’t tenable with static shelf edge displays and signage. Digitally transforming your store’s physical space provides a greater level of control and flexibility that isn’t available with traditional marketing solutions.
While the purposes we listed are valuable, they’re only going to be as effective as the medium through which they’re delivered. Customer engagement and retention depend on finding new ways to implement these solutions that accurately reflect your brand’s vision, message, and persona. That isn’t possible by taking the easy way out. You have the experience itself to consider because the experience is the brand. You’re not just making a sale; you’re forging a long-lasting connection with your audience for continued patronage and trust.
OpenEye Global is prepared to work with your teams to create specialized solutions tailored to fit your needs and promote the messages you need to convey. Our collaborative approach ensures you’ll receive the creative digital shelf edge displays and signage solutions ideally suited to grow and reinvent your business. Visit our contact page or call (732) 407-5018 for more information.
Let’s start a project together.