Digital Interactive Wayfinding

Crowded stores, long wait times, and general confusion negatively impact your visitors. With interactive wayfinding, the unnecessary stress vanishes. You can ensure a better overall impression with customers by allowing them to get the assistance they need without waiting in long lines or struggling through outdated technology.

Digital interactive wayfinding is the latest revolution in modern life, allowing for more efficient access to services and resources for businesses and consumers. An interactive digital platform assists with navigation by connecting individuals faster with what they need on any device or platform. The tremendous value of this technology has become increasingly apparent in our rapidly advancing digital age as its potential applications reach far beyond simple direction assistance and provide multiple benefits, from improved user experience to significantly reduced costs.

Digital Interactive Wayfinding

From design to deployment, integration, and management, OpenEye Global’s renowned expertise ensures that your custom wayfinding solution will exceed expectations. Not only that, but we offer solutions ranging from advanced touchscreen to tablet-based information kiosks – making us the ideal partner no matter what level of complexity you need in a wayfinding solution. With a commitment to quality service and production rooted in our passionate team of developers, designers, and creative architects, you can trust we will make sure your vision becomes a reality.

Taking Interactive Wayfinding to the Next Level

Your basic wayfinding boards offer little more than a map and perhaps a directory. From there, visitors essentially have to plan out their journey, taking time to orient themselves and plan out the fastest route from A to B. It’s full of guesswork and confusion and is overall nothing more than the bare minimum a brand offers for visitors to navigate themselves throughout their physical environment.

Malls, hospitals, airports, and other extensive facilities that span multiple floors or sprawling campuses are prime examples of where interactive wayfinding is a must. Not only does this technology provide a quicker, easier experience for the user to find what they’re looking for, but it also yields numerous benefits for your business.

Improved Customer Experience

Crowded stores, long wait times, and general confusion negatively impact your visitors. With interactive wayfinding, that unnecessary stress vanishes. You can ensure a better overall impression with customers by allowing them to get the assistance they need without waiting in long lines or struggling through outdated technology. People are more than willing to share their experiences, and a negative experience with your brand can quickly go viral on social media.

Increased Efficiency

Digital interfaces have the added benefit of allowing you to use data to alter the user experience in real-time. For example, you can monitor where most people come from and what services or resources they’re looking for. You can then use that data to optimize your wayfinding signage and ultimately streamline their overall experience and your processes –leading to more revenue through a faster checkout process, an increase in the average sale, and overall satisfaction.

Reduced Costs

Beyond just efficiencies, interactive wayfinding solutions are less expensive to implement, maintain, and upgrade than traditional signage or print-based boards. Not only do you save on labor costs with the installation of digital solutions, but operations can be conducted remotely for ongoing management and maintenance.

These benefits speak to how digital interactive wayfinding solutions are not a simple “nice-to-have” upgrade but rather an effective way to drive exceptional customer experiences, improve efficiency across your business, and reduce costs in the long run. OpenEye Global’s extensive experience working with interactive wayfinding technologies situates our company as the ideal partner for providing top-quality digital transformation solutions. Visit our contact page or call (732) 407-5018 for more information.

Let’s start a project together.

Project Spotlight