Digital Signage Business Directory
OpenEye Global, with decades of real-world experience under our belt, believes in our goal to make experiences matter through the lens of digital signage innovation. With our help, your brand can benefit from a business directory designed with the user in mind, engaging with your audience and helping them reach the right place faster.
For businesses in the modern era, having an effective means of obtaining and displaying vital customer information is essential. Digital signage allows a company to reach its customers with targeted content and provides them with a valuable directory resource that can be used to track important data. Using digital signage as your business’s directory solution will open up new marketing opportunities and provide customers with a more streamlined experience when accessing critical product or service information. Reaching maximum success with your digital signage business directory solutions requires a proper deployment strategy, including planning, technology procurement, management, maintenance, and so on.
An effective digital signage business directory takes careful planning and creativity to provide added value to an otherwise mundane aspect of your business setting. OpenEye Global, with decades of real-world experience under our belt, believes in our goal to make experiences matter through the lens of digital signage innovation. With our help, your brand can benefit from a business directory designed with the user in mind, engaging with your audience and helping them reach the right place faster.
A Single Point for All Your Navigation Needs
Take a mall. An expansive layout, studded with numerous different types of stores, each offering an entirely different experience from their competitors. The visitors that track throughout the mall daily enter with different goals, expectations, and preferences for what they’re looking for. Could they find it on their own? Almost certainly. But first, they need to wade through multiple levels of stores, navigate a confusing building layout, and hope they find the one store they’re interested in. Nothing about that experience is easy or enjoyable.
Any sizable facility with a large selection of options faces the same issue: how are you supposed to amplify the customer experience seamlessly? For places like malls, airports, hospitals, and more, an interactive digital signage business directory is a solution that’s been proven to enhance the experience of your visitors. These types of digital signage can be placed throughout your structure’s architecture, situated at high-traffic points, for maximum exposure and accessibility for visitors. From there, just about everything they need can be found on a comprehensive wayfinding solution designed to inform, entertain, and engage your audience on a personal level.
Fostering Brand Recognition
Wayfinding is just the most apparent benefit of a digital business directory. Solutions like our work with Westfield Airports have proven that enabling visitors to take control of their navigational experience and modify it with relevant amenities improves their overall experience and perception of your brand. If you can guide them and suggest convenient stops, such as grabbing a cup of coffee or snack at a kiosk along the way, they become more receptive to your brand.
These same directories can be outfitted with branding modifiers to foster long-lasting brand recognition imprints on your target audience. Include your logo, an advertisement, branded graphics, slogans – virtually anything that puts your name in a positive light can be easily included in these digital signage business directory solutions to ensure visitors remember your name. OpenEye Global can help you get results. Visit our contact page or call (732) 407-5018 for more information.
Let’s start a project together.