Visual mediums get better responses from audiences. These are solutions engineered to grab visitors’ attention, whether they’re in your store or on the street, and funnel them through the buyer’s journey without overt coercion or pushy strategies. By enabling your patrons to control their experience with your brand, you’re giving them a reason to become a brand advocate in kind.
Digital signage is becoming one of the fastest-growing industries, increasing in popularity as brands look for new ways to connect with audiences. As traditional marketing methods continue to yield diminishing results, new approaches are being developed and implemented that take advantage of interactive, visual mediums. Customers are less likely to respond to ad campaigns, commercials, or cheap in-store cardboard cutout gimmicks, leading companies to lose potential revenue and cultivate smaller audiences. The latest digital signage industry trends point towards developing engaging atmospheres across multiple industries, including healthcare, retail, banking, transportation, museums, etc.
Cost-effective and timely content delivery is a driving force behind the steadily rising adoption of digital signage solutions. As emerging technology becomes more affordable and better strategies are devised to make effective use of those tools, the gains produced through the integration of digital signage with properties become more dependable and lucrative. In simpler terms, digital signage is revealing itself to be a transformative step for brands to reach their desired demographic without breaking the bank. The question is how your company can capitalize on the digital signage front. OpenEye Global specializes in transforming digital engagement within built environments. With a bit of collaboration, our team will help install an adaptive creative solution that can create moments that matter.
Factors Driving Digital Signage
Before we get to the benefits of digital signage integration, let’s talk about facts and figures regarding why these technological solutions are more feasible now. As you might imagine, a lot of it has to do with developing more powerful and affordable technologies, but it’s more complex than just that. A few key factors that have given rise to digital signage popularity include:
- The increasing popularity of outdoor advertising
- Cloud-based signage management
- Reduced operation costs due to less paper production
- Reduced operation costs due to LED energy efficiency
- Development of software with multiple operating system compatibility
- And so on.
On a fundamental level, digital signage is more cost-effective than static display solutions. Your brand shouldn’t need to divert massive sums of money to produce posters, cardboard cutouts, billboards, and other stationary solutions every time you want to change something about your storefront space.
Improving the Customer Experience
All the number-crunching in the world doesn’t mean a thing if the solution doesn’t deliver. Digital signage is an ideal solution that drastically reduces your company’s overhead cost while simultaneously improving your outreach initiatives. Due to its versatile nature, digital signage can be included in nearly every aspect of your storefront environment and enhanced through creative, strategic development. For example, our work with Kravet utilizes an interactive pegboard that allows designers to virtually envision their projects, providing them with multiple resources for making informed decisions and comparisons.
Visual mediums have better responses from audiences. These are solutions engineered to grab visitors’ attention, whether they’re in your store or on the street, and funnel them through the buyer’s journey without overt coercion or pushy strategies. Engagement is critical, and by enabling your patrons to control their experience with your brand, you’re giving them a reason to become a brand advocate in kind.
Whether it’s for purely cost-efficiency reasons or the possibility of creative innovation with your brand’s physical environments, digital signage industry trends prove that innovative applications of the right technology have a meaningful impact on how companies approach their brand outreach. Visit our contact page or call us at (732) 407-5018 for more information.
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