Digital Wayfinding & Directories

It’s easy to get lost in a hospital or mall. With static signage, guests will eventually be able to figure out where they are and where they need to go. Going digital provides new solutions to ensure visitors can get where they need to go faster and more easily

Digital wayfinding and directory solutions are multi-faceted tools for your physical spaces. At their core, they’re essential for providing directions and navigation assistance but, used to their full potential, they offer more utility than traditional options allow. OpenEye Global can ensure that your digital wayfinding and directory solutions elevate your brand to a new level, providing higher customer service and attention. By broadening the scope beyond pure navigation, these solutions engage with visitors while lessening the load on your employees, creating a better, more efficient space for everyone.

Digital Wayfinding & Directories

Any sufficiently large facility presents an unfamiliar and intimidating issue for new visitors. By their very nature, successfully navigating to your desired location is like a puzzle in and of itself. Without clear directions, the likelihood that any newcomer will be able to find their way to the correct room, gate, screening area, or professional in a timely fashion is relatively low. While a basic map and directory can handle the job, they don’t necessarily offer a high degree of user support and don’t contribute to the overall customer experience. Implementing digital wayfinding and directories, however, offers your brand a whole new suite of options to help patrons navigate your site layout, optimize their pathing, inform visitors about services and notifications, and utilize real-time alerts to keep everyone apprised and safe in the event of an emergency.

What Do Digital Wayfinding and Directories Offer?

It’s easy to get lost in a hospital or mall. With static signage, guests will eventually be able to figure out where they are and where they need to go. Still, their design is not intuitive or user-centric from an experience perspective. In many cases, it’s easier to ask site employees for direction, defeating the entire purpose of a wayfinding and directory solution. Going digital provides new solutions to ensure visitors can get where they need to go faster and more easily, as our work with Westfield Airports attests.

Navigational Clarity

Interactive directories provide dynamic experiences where visitors can access floor plan layouts and step-by-step directions throughout your facility. When time matters, especially if an appointment needs to be kept, cutting through confusing and unintuitive design with user-centric interactive solutions enhances the store experience.

Customer Engagement

Various features like search bars and category browsing allow visitors to procure more information about your store and its amenities than would be available on their own. Rather than scrolling through hundreds of options, visitors can type in exactly what they’re looking for and be directed to it. These features allow your brand to communicate with customers, show promotional deals, store information, relevant advertisements, and more.

Aesthetic Appeal

Digital signage solutions are an area that embraces innovation and artistry, creating stunning visual multimedia effects to draw in and catch your audience’s attention. People are just as invested in your storefront properties’ aesthetics as they are in its offerings. Once they’re looking, you can provide more relevant store information to help their journeys, but first, you need to hook them in and let them know your digital wayfinding and directory screens are an option to be used.

OpenEye Global works with our partners to create customized digital wayfinding and directories according to their needs, audiences, and goals. Visit our contact page or call (732) 407-5018 for more information.

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