Digital Wayfinding Signage

. The use of digital wayfinding signage enables visitors to cultivate their own navigation experience. Where traditional wayfinding solutions fail, digital wayfinding succeeds by offering an intuitive, versatile solution to keep your brand on track and your patrons attended to.

New and old visitors need a wayfinding solution to help them navigate your physical environments. Being able to orient yourself in a new space is an invaluable resource. It doesn’t matter whether you’re in a retail space, hospital, airport, or doctor’s office – there’s nothing more frustrating than not being able to find your way in as little time as possible. The use of digital wayfinding signage enables visitors to cultivate their own navigation experience. Where traditional wayfinding solutions fail, digital wayfinding succeeds by offering an intuitive, versatile solution to keep your brand on track and your patrons attended to.

Digital Wayfinding Signage

First impressions matter, especially when it comes to businesses. Your brand’s signage is one of the first things customers will notice, so it’s essential to ensure that it reflects your company’s values. Digital wayfinding signage is a great way to do this. Not only is it eye-catching and modern, but it’s also highly customizable. You can use digital signage to showcase your brand’s personality and create a memorable customer experience. Communication, navigation, promotions – digital wayfinding signage is only limited by the scope of your creativity. OpenEye Global prides itself on our commitment to merging the best aspects of creative design and technological innovation. Our work in digital transformation has resulted in an enormous increase in brand loyalty, ROI growth, and brand presence for the clients we collaborate with. We make moments matter because that’s what matters to us.

Curating the Customer Journey

Most large-scale facilities are the site of transient interaction between the audience and the brand. Hospitals, malls, office buildings, airports – most individuals passing through these spaces won’t dedicate the time or energy to memorizing your structure’s layout. Given the diversity of individuals who frequent these spaces, creating a wayfinding solution that caters to all customers is essential.

Let’s take our work with Westfield Airport, for example. An interactive kiosk, integrated into the airport architecture, is designed to help visitors navigate efficiently. Not only can they pinpoint their gate and track the fastest route to reach it, but they can also see concessions along the way, procure information about their flight, and even watch transit updates via digital signage. Each kiosk also uses a self-learning engine to make informed recommendations based on user feedback profiles.

Digital wayfinding signage provides stationary points where your brand can most efficiently address your customers. These technologies ensure that visitors can tailor their experience to their needs. Introducing intuitive navigation and information resources across your brick-and-mortar space ensures that visitors can orient themselves quickly and easily to focus on enjoying their experience rather than getting lost or confused.

OpenEye Global’s Experience

At OpenEye Global, we are committed to using our expertise in design and technology to create effective interactive wayfinding solutions that meet the needs of our clients. We believe the customer journey is paramount to creating a successful customer experience. With OpenEye Global, you can rest assured knowing that we will develop an intuitive system to fit your brand and customer needs.

Digital wayfinding signage immerses patrons in your store environment and improves the overall customer experience. Visit our contact page or call (732) 407-5018 for more information.

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