At OpenEye Global, we understand that the retail environment is changing rapidly and that brands need to adapt to stay relevant. We also know that a brand’s storefront is often the first thing customers see, so making a good impression is essential.
Experience design is a customer-facing method that emphasizes the relationship between a brand and its audience. The sophistication of modern markets, strategies, and development processes have increasingly gravitated towards user-centric philosophies. Appealing to the individual personally is more effective than simply cramming as many advertising gimmicks and slogans down their throat as possible. Within the scope of your brand outreach, that sentiment is more important.
Tackling this new approach needs more than just a change of stance – it requires an apparent and proactive remodeling of your physical presence. With the help of the right experience design agency in Minneapolis, Minnesota, such as OpenEye Global, customizing a unique, impactful exhibit, showroom, or other brick and mortar space is achievable.
At OpenEye Global, we understand that the retail environment is changing rapidly and that brands need to adapt to stay relevant. We also know that a brand’s storefront is often the first thing customers see, so making a good impression is essential. We offer a comprehensive approach to experience design, from strategy and planning to concept development and execution. We work with our clients to understand their goals and create unique experiences that engage customers and drive sales. Whether you’re looking to create a new concept store or refresh your existing space, we can help you achieve your goals.
A built environment is more than a few stands showcasing your merchandise, a plaque displaying a paragraph of interesting information, or a poster boasting about your latest deals. Customers aren’t looking for a baseline visiting experience anymore. It’s been done for decades. The introduction of new technologies merged with innovative, creative strategies drives digital engagement that revolutionizes how your brand can interact with your audience.
Make every visit impactful. The crux is making moments matter. The more these moments matter to your visitors, the more they remember your brand, offerings, charm, and persona, and the more your overall reputation expands. Let’s talk about a few benefits that experience design affords your brand.
Every brand has a story that’s hard to communicate without disrupting the customer experience. The integration of immersive, interactive technologies cultivates an environment that merges multimedia visuals with flexible strategic execution. Pictures and videos convey more information in a way that’s clearer and promotes better retention.
Customers don’t have to be passive spectators of your company’s ware, services, and offerings. Experience design thrives on the idea that every environment should invite visitors to become a part of the experience, not just an audience member. It creates emotional, meaningful connections through immersion, as is exhibited with our work with Sea Life, where visitors get to learn about sea turtle rescue, rehabilitation and release with their own two hands.
An enormous part of creating effective in-house installations is understanding your audience. This includes their behavior, preferences, goals, interests, etc. Experience design leverages the data gleaned from daily interactions with your technological installations to better inform both your and our designers on how to create even better experiences. While polls might serve some use, the best analytics are derived from real-time interaction.
You need a dependable experience design agency in Minneapolis, Minnesota, like OpenEye Global, in your corner to get the best results. Visit our contact page or call us at (732) 407-5018 for more information.
Let’s start a project together.