OpenEye Global implements a time-tested, user-centric design philosophy that bridges creativity with hardware and software to form a powerful intersection that captures the eyes, hearts, and minds of your store’s visitors.
There’s a better way to connect with your audience. Working with experience design agencies in San Diego, California, can reinvent how your company’s physical presence interacts and affects your audience’s journey.
An influential environment has just as much, if not more, to do with a customer’s buyer’s journey than a comprehensive outline of the products themselves. Every moment in your store is an opportunity to make an impression, appealing to the base needs of your visitors by attending to their needs before they know they have them. Knowing how to capitalize on your target audience’s behaviors through information kiosks, interactive boards, LED video walls, immersive displays, and other forms of technological mediums needs a deeper touch than your average slideshow media.
Like any relevant medium, signage is a continuously evolving resource. Traditional signage was any board, sign, or advertisement that conveyed information, such as a billboard or an employee spinning an arrow on a street corner. The advent of digital signage adapted that to technology, creating updatable and flexible signage solutions. The problem is that these methods were passive vehicles and didn’t take the proactive approach to audience investment and conversion. OpenEye Global implements a time-tested, user-centric design philosophy that bridges creativity with hardware and software to form a powerful intersection that captures the eyes, hearts, and minds of your store’s visitors.
Any basic store layout can accomplish the bare minimum of appealing to customers’ needs and goals – information booths, displays, in-store experts, and so on. Taking your storefront environment to the next level needs innovative solutions that push boundaries on what your company’s physical presence can accomplish. A passive tool sits there to be observed – a proactive solution takes the initiative and invites visitors to experience your brand’s persona in new ways.
Let’s take our work with Kravet, for example. Kravet is a home textiles and furnishing brand, meaning aesthetics for the store and what the store offers are a cornerstone in their atmospheric design. Their primary audience is designers, and designers need to realize their vision in a way that complements a tactile mindset. Rather than let the mind hold the entire landscape of their project, we provided Kravet with a technological solution that blended aesthetics with practical application for better workflows and journeys.
The Workspace is an integrated interactive pegboard that lets designers curate their projects through the virtual space. From there, they can pick out textiles, compare between fabrics, and receive all relevant product information through a single point screen. Bringing their projects to life without leaving the store helps Kravet’s audience put their work into perspective, immersing them in active product discovery and research.
This solution is possible because we worked hand-in-hand with Kravet to understand their audience and implement a technological product that directly appealed to their needs, goals, and desires. That same workflow process can be extrapolated to just about any industry, allowing OpenEye Global to use real-world expertise, disciplines, and years of experience to deliver tailored, integrated technological solutions that fit your brand’s persona, environment, and objectives.
The thing about experience design agencies in San Diego, California, is that they’re so much more than just the pragmatic elements of storefront space. Transforming that into a unique experience needs the touch of a company that truly understands how to blend creativity with practical design. Visit our contact page or give OpenEye Global a call at (732) 407-5018 for more information.
Let’s start a project together.