Innovative Wayfinding Solutions

Some brick-and-mortar buildings are built to be labyrinths –  casinos, IKEA, hospitals, and government buildings. Whether they intend it or not, these are places where it’s easy to get lost. That often leaves visitors to their own devices as they wander throughout your building, trying with very little luck to find their way to their destination. The application of innovative wayfinding solutions can be a game changer in the success of your customer experience, augmenting the visitor’s experience with attentive, robust digital signage technologies designed to orient, direct, and streamline each individual journey.

OpenEye Global is here to make navigating even the most daunting buildings a breeze. Our wayfinding solutions are far from traditional – they’re incredibly innovative and designed to help visitors find their destination more quickly and easily than ever before. The goal is to assist visitors in more ways than wayfinding alone. Providing insights into available services, announcements, promotions, mobile directions, highlights, and more can and should all be accessible through a single wayfinding solution. Personalized guidance, including route planning and real-time notifications, enables visitors to reach their desired destinations and create positive affirmations between your audience and your brand.

Getting People Where They Need to Go

A wayfinding sign’s first and primary function is to help people orient themselves and find their way to their destination. In its most basic form, a wayfinding sign may be no more than a layout of your establishment with a red pin saying “You Are Here.” While that serves its purpose, you’re still leaving visitors to figure it out themselves. Despite having a layout of your building, finding the most efficient path from Point A to Point B will still take a bit of effort, especially if your schematics aren’t intuitive for the average person.

Getting lost in an unfamiliar place can be unendingly stressful. With a little help, your visitors can find their destination, use a mobile app to plot the most efficient path, receive real-time information updates, and find useful amenities like coffee or a snack along the way. A digital wayfinding solution allows your brand to do more to serve your customers. It provides several high-value features to help make their lives easier, journeys streamlined, and good moods preserved.

Let’s take our work with Westfield Airports as an example. As one of the most commonly used labyrinths in the world, airports are often more confusing than they need to be for the millions of people walking through them every day. With the inclusion of a digital wayfinding solution, travelers can find their gates, learn the fastest way there, see flight times, and make a few quick stops to make their journey a little more bearable. The right intuitive navigation tools eliminate confusion, reduce frustration, and make complicated tasks easier for first-time visitors or those who are unfamiliar with your building or venue layout.

OpenEye Global provides innovative wayfinding solutions tailored to your exact needs and specifications. From interactive kiosks and touchscreens to dynamic signage and mobile applications, we offer a range of options that can be customized to fit any budget and timeline. Plus, our advanced analytics platform provides invaluable insights about visitor behaviors and preferences – so you can make data-driven decisions about improving the customer experience in real-time. Visit our contact page or call (732) 407-5018 for more information.