OpenEye Global’s experience providing customized interactive wayfinding solutions ensures that your brand benefits from the best offerings on the market, including implementation services and ongoing support to keep everything running smoothly.
People often underestimate the value of wayfinding solutions, but businesses that use them can see a big return on investment. Contrary to popular belief, interactive wayfinding doesn’t just help customers find their way around; it can also improve customer satisfaction and brand awareness. Any environment that’s new to a visitor can be confusing, intimidating, and stress–inducing if they don’t know how to navigate it easily. Implementing interactive wayfinding solutions offers an intuitive way to improve your customer experience through an organic lens.
Brands need to do more than create a great product or service – they need to create an outstanding customer experience. One of the most critical elements of the customer experience is wayfinding. Wayfinding is the process of finding your way from one place to another, and it’s become increasingly complex in today’s large and sprawling commercial spaces. Customers often feel frustrated and disoriented, from shopping malls to office parks. That’s why interactive wayfinding solutions have become essential for brand success. By providing clear and concise directions, interactive wayfinding solutions help customers navigate their way through your storefront environment – and they help create a positive customer experience that will keep them coming back. OpenEye Global’s experience providing customized interactive wayfinding solutions ensures that your brand benefits from the best offerings on the market, including implementation services and ongoing support to keep everything running smoothly.
Benefits of Interactive Wayfinding Solutions
A multifaceted approach to interactive wayfinding means packing as much value into each solution for your brand’s benefit. While a basic static signboard can accomplish much of what you superficially need from a wayfinding solution, they lack the versatility or complexity required to enhance the user experience. No matter the industry you’re in, from hospitality to retail, doing your part to streamline your visitors’ journeys goes a long way toward cementing the reliability, approachability, and presence of your particular brand.
Comfort and Confidence
Your employees may be well-versed in your storefront layouts, but most of your visitors won’t be. An interactive wayfinding solution instills comfort and confidence in your patrons, allowing them to dictate the course of their customer journeys. This helps them get where they need to go more quickly and easily, boosting customer satisfaction by creating a positive experience they want to repeat.
Improved Signage Visibility
A static signboard may provide a layout of your facility, but that’s about it. There’s little to no ongoing assistance in navigating your store environment beyond that, leaving the lion’s share of the work up to your customers. Interactive wayfinding solutions can be configured to provide extra guidance when it’s needed most in numerous forms. This may occur in several ways, including:
- Color-coded paths
- Directional arrows
- Environment information
- Destination indicators
- And more.
Digital signage is built with modernity in mind. Interactive wayfinding solutions are easy to update and maintain, extending their lifespan for as long as your brand needs them. In addition, they can be customized to meet the needs of your audience based on user input, behavioral analytics, and brand offerings.
The right interactive wayfinding solution can be one of the most impactful investments your brand could implement in your storefront environments. With OpenEye Global, you’re working with an experienced design team with decades of real-world experience designing, deploying, and maintaining high-value interactive solutions for multiple companies across numerous industries. Visit our contact page or call (732) 407-5018 for more information.
Let’s start a project together.