Static, Dynamic & Interactive Wayfinding Solutions
No matter your needs, there is a static, dynamic, and/or interactive wayfinding solution out there that’s perfect for you. OpenEye Global provides key insights and recommendations based on your budget, brand goals, and target audience.
Though the term “wayfinding” is relatively new, the practice of navigation has been around for centuries. Wayfinding (the process of navigating from one place to another) can be achieved through various methods, each with its advantages and disadvantages.
Static wayfinding solutions, such as signs and maps, are best for large or complex facilities where people need specific instructions on how to get from Point A to Point B. Dynamic wayfinding solutions, such as audio and visual cues and touchscreens, are perfect for venues that are constantly in flux, such as airports and hospitals. Interactive wayfinding solutions, such as smartphones and tablets, offer the greatest flexibility and customizability, making them ideal for small businesses and individual users. No matter your needs, there is a static, dynamic, and interactive wayfinding solution out there that’s perfect for you.
All three types of wayfinding solutions have their benefits and drawbacks, but they all play an essential role in helping people navigate your space. Static solutions are typically the most cost-effective but can quickly become outdated. Dynamic solutions are more expensive, but they can be easily updated to reflect changes in your space. Interactive solutions are the most expensive but offer the best user experience. Ultimately, the type of wayfinding solution you choose should be based on your budget and your goals for user experience. OpenEye Global provides key insights and recommendations based on your budget, brand goals, and target audience to ensure you benefit from the right wayfinding solutions for your storefront environments.
Wayfinding Solutions for Every Need
While digital transformation in any given brick-and-mortar environment is by and large positive, sometimes you simply don’t need the most advanced solutions for every problem. What works for one brand may require an entirely different solution for another. In the right circumstance, a static wayfinding sign board can be more cost-effective and efficient than an interactive alternative. OpenEye Global works to incorporate the best digital technology solutions, combining creativity with cutting-edge tech, to elevate the storefront experience to a new degree.
Static Wayfinding Solutions
Static wayfinding solutions are the most traditional and cost-effective option for navigating a facility. These signs and maps are typically placed at strategic locations throughout the space and can include arrows, text descriptions, and other visual cues to help people quickly find their way. Though these tend to lack the immense versatility that more complex solutions provide, they’re ideal for large facilities with intricate layouts, such as hospitals and airports, where people need specific instructions on how to get from Point A to Point B.
Dynamic Wayfinding Solutions
Dynamic wayfinding solutions, such as audio and visual cues and touchscreens, are perfect for constantly changing venues. These systems use sensors to track traffic patterns and alert users to real-time changes. Additionally, dynamic wayfinding solutions offer the flexibility and customizability many modern consumers look for in their shopping environments.
Interactive Wayfinding Solutions
The most advanced wayfinding solutions are interactive, using smartphones or tablets to provide users with step-by-step directions and other custom content that can be updated in real-time to reflect changing conditions. These solutions offer the best user experience, allowing for the most seamless navigation of your storefront environment.
Collaborating with OpenEye Global will give you the best insights into whether your store environments need static, dynamic, or interactive wayfinding solutions. Visit our contact page or call (732) 407-5018 for more information.
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