Touch screen interactive information kiosks are revolutionizing how enterprise businesses engage customers and promote their products. As a technology allowing for an immediate, effortless exchange of digital content, these kiosks have quickly become invaluable tools to organizations looking to streamline customer service processes and drive brand awareness in creative new ways. From live location mapping capabilities to educational experiences that educate consumers on your product offerings, the potential applications of touchscreen interactive information kiosks can take user engagement to the next level – helping businesses reach their marketing objectives more effectively than ever before.

Just as much as the technology used, however, execution is essential. That means finding the right kiosk technology for your brand’s in-store environments, hardware and software choices, interior location, interface design, and so on. Bringing out the best in your technological investments demands the services of a company well-versed in breaking the mold on storefront interactive technology strategies and solutions. OpenEye Global has years of industry experience, taking innovative technology and implementing them in a way that abides distinctly by your brand’s persona, engages visitors on a personalized level, and offers added value for how interactive information kiosks complement your brick-and-mortar locations.

Why Does Immersion Matter?

Interaction is the core element behind getting your audience invested in your brand. If you want someone to care about what you offer, you provide a medium for them to make their interactions with your brand meaningful. Being a passive participant is an ineffective means of converting leads into brand advocates because your company isn’t asking anything from them. There’s no investment, no consideration, no incentive for these individuals to see your company as more than a faceless entity.

Immersion is about getting people involved with your product through a game, a tutorial, or simply exploring what you offer. Informational kiosks provide a valuable source of transactional information that visitors can use to learn more about your store. By making these kiosks interactable through a touch screen interface, visitors can enjoy a greater degree of agency in discovering what makes your brand unique and relevant to their needs.

The ability to pick and choose information and control your experience empowers your customers while improving their perception of your brand, your products, and your story. Many people who walk into your brick-and-mortar stores aren’t necessarily there as returning customers, nor are they guaranteed much exposure to your brand. The more you can immerse your storefront visitors via engaging, interactive digital kiosk and signage solutions, the more likely they will not only walk out with a positive outlook on your company but potentially recommend you to their peers.

Tangibility Leads to Retention

As we mentioned before, passive participation leaves much to be desired when keeping your audience interested. Using touch screen interactive technologies provides an outlet that gives visitors a proactive means to find what they need, cultivating a personalized information environment that accurately displays virtually anything your storefront visitors want to know about your brand and what you offer. You control the information, and making it freely available and intuitive to find makes your company appealing in the eyes of your consumers.

OpenEye Global knows how to integrate touch screen interactive information kiosks in a way that speaks directly to your brand and how you present your story in a way that’s compelling to leads. Visit our contact page or call (732) 407-5018 for more information.