OpenEye Global believes in the power of experience design and digital signage. This stance guides our work ethic to create integrated wayfinding experiences that do more than basic map functionality.
Touch screen wayfinding solutions are becoming more and more popular as a way to provide easy navigation for people in public spaces like airports, hospitals, and malls. These systems use interactive maps to help users find their way around, and they can be tailored to meet the specific needs of each space. However, navigation is just the tip of the iceberg. While touch screen wayfinding provides an incredible utility that allows visitors to cultivate their own personalized experience, it’s also a tool that helps improve and streamline your brand’s operations in any given physical environment.
The user experience reigns supreme, but the integration of touch screen wayfinding goes far beyond point-to-point routing. Visitors and staff alike can benefit from wayfinding solutions that push the limits of what interactive technology can do for your facilities, augmenting interactivity through experiential design, implementation, and execution. Communication is a pressing challenge that demands a proactive and ready-made solution catered to your brand’s needs and customer-facing correspondence. OpenEye Global believes in the power of experience design and digital signage. This stance guides our work ethic to create integrated wayfinding experiences that do more than basic map functionality.
Touch screen-based technology already has an inherent level of programmed interactivity in its design. This is an excellent feature for manufacturing tangible connections with your audience. Providing an immersive venue for visitors to have concrete interactions with your brand’s offerings and persona is always better than working with abstract concepts.
However, as our work with Westfield Airports proves, wayfinding solutions that engage with visitors through physical touch invite a more controlled, user-centric experience. The greater amount of intuitive direction a visitor can make for themselves immediately lends itself to a closer connection between brand and customer.
Static or keyboard-based wayfinding solutions aren’t streamlined for quick use. Static boards force visitors to pore over a long list of numbers, colors, and shapes to get a feel for their current location, where they want to go, and maybe a snippet of information about their destination. Using keys to type out what you need isn’t much better. Touch screen technology has faster and better operations that allow visitors to easily navigate and utilize your wayfinding solutions to their fullest potential.
People come in all shapes, sizes, and disabilities. Touch screen technology is straightforward and caters to the broadest possible in terms of accessibility and overall utility. The layout can be kept concise and easy to navigate without scrolling through various options. Other wayfinding offerings may not have answers for ease-of-use challenges without delving into increasingly complex solutions.
Wayfinding is critical because visitors will get lost, misplaced, and confused about their surroundings no matter how good their internal compass is. They may not know where shops are, where their doctor’s appointment is, pertinent schedule information, etc. With the introduction of touch screen technology, communication is greatly improved for visitors and staff. Visitors can find their destinations more easily, staff can focus on their work unperturbed by lost visitors, and valuable information regarding local spots, emergency notifications, and salient info about your brand can be seamlessly communicated.
Touch screen wayfinding allows your audience to make decisions according to their need and cuts off any extraneous data that doesn’t apply to their immediate goals and interests. Visit our contact page or give us a call at (732) 407-5018 for more information.
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