Santander Bank: Digital Signage, Creative Ideation, Digital Content

Creating stronger branch engagement.

Upon winning the opportunity to bring digital signage into one of the world’s largest and most revered banks back in September 2013, we had the rigorous challenge of deploying the program to 700+ locations within 2 months.

The bank’s footprint covers 8 states including some of the most populous DMAs in the world including Boston, New York, and Philadelphia, The rollout presented many logistical challenges, which include working within the bank’s robust security and IT infrastructure along with managing teams to install the hardware at a rate of 25 locations per day.

Part of our scope was to produce the initial dynamic content for the branches and currently, we are creating 5-7 pieces of content every month on average. All the content is managed and scheduled, for all their various channels, utilizing RMG digital signage software. While developing the content strategy, we helped Santander define their adaptive content and visual engagement model, meant to display different content to different locations based on time zones, locations, and customer behaviors we have identified.

To ensure maximum daily efficiency, we designed a system to integrate with the client’s help desk and IT department to ensure all 700+ locations are operating within the parameters of the program. If there was to be any kind of interruption in the network, a ticket is generated and sent to us for testing and quality control. 99.9% of all help tickets get resolved within 24 hours and on average, we receive 2.5 tickets per day.

7 years later, Santander has fully embraced the power and efficiency of a digital signage program not only as a vehicle to educate their customers and bring awareness to their products but to also extend their brand.

Each new location that Santander opens includes the program as an integrated part of their branch design and their overall look and feel in all the brick and mortar locations, which we manage.

 

“OpenEye Global has helped us further enhance our branch environment and strengthen the way we communicate with our customers.”

Evid Dry Valdes:
Senior Designer

Westfield: Boston Logan Airport: Creative Ideation, Digital Signage, Digital Content

Find your gate and get coffee on the way.

The gateway to New England is not found on cobble stoned streets or within the duck boats on the Charles River. Instead, it’s found within terminal C inside Boston Logan International Airport.

Merlin Entertainment: SeaLife Aquarium – Doodle Reef: Experiential Design, Creative Ideation, Digital Signage, Digital Content

A doodle for all ages.

We were tasked to design and create an interactive experience that would encourage children (and adults) to learn about various sea life creatures. The experience, which is centered around the use of a custom iPad app allows the guests to create their own unique fish with an array of effects.​

Kravet: Designer Kiosk & Digital Pegboard

Shopping is for suckers, engage in a retail experience instead.

Upon winning the opportunity to bring digital signage into one of the world’s largest and most revered banks back in September 2013, we had the rigorous challenge of deploying the program to 700+ locations within 2 months.

Merlin Entertainment: Madame Tussauds – Digital Signage, Digital Content

42nd Street is not what it used to be.

A large LED display in New York City will give tens of millions of annual visitors to Times Square – ‘the crossroads of the world’ – a chance to see inside Madame Tussauds.

Merlin Entertainment: Madame Tussauds – Fashion Experience: Creative Ideation & Interactive Design

Strut your stuff!

Madame Tussauds New York’s Fashion Experience with Alessandra Ambrosio puts you in the middle of your very own Fashion Show in the Fashion Capital of the World, New York City!

Merlin Entertainment: Madame Tussauds – Project Broadway: Creative Ideation, Digital Signage, Emerging Technologies, Digital Content

You’re invited to be the star of the show!

It’s official, the magic, glitz and glamour of 42nd Street in New York City has been captured for locals and tourists alike to relive again and again!