“We are not the heroes. We reserve that role for the most prized group of people we work with. Usually the group we have the least amount of contact with, the group that is the most fickle, but at the same time, the most sought-after and influential. The heroes are our customers, and without them, our brand’s purpose ceases to exist.”
That is just an excerpt from our latest piece titled: “The Superheroes”, which was recently just featured in the Platt Retail Institute‘s Journal of Retail Analytics.
To download our article CLICK HERE and look for “Journal of Retail Analytics 2Q 2016.”