What Disruption Means To Us

Taking a cue from our great friends over at the Society For Experiential Graphic Design (SEGD), we opened up the very same question featured on their latest blog to all of us internally at OEG.


Like our team, our answers varied… Here’s what a few of us had to say:

Bryan Meszaros, The Big Cheese

“I like to view disruption as having the ability to alter a person’s perception and behavior within any particular place through the use of visual and interactive technology. For years, we solely relied on static design elements to dictate how people observed a space and now with the emergence of new ‘less intrusive’ technology we can blend the two to create those stopgap moments which lead to a more satisfying experience. Disruption in the way we design is almost necessary to make environments more stimulating and worth the effort to discover.”

Steven Picanza, The Creative Hustler

“Disruption in our world is everything. We thrive off the unknown, and look at ways we can continuously improve a customer’s perception and overall experience. While many may be threatened by disruption, I think if we’re able to embrace it for the better, we’re able to leverage it for the positive. And in the end, we’re all about creative positive and adaptive brand experiences”

Bob Grevey, The Scribe

“In the literal sense, to disrupt is to interrupt by causing a disturbance or a problem. Put in a design context, disruption means to place a design element into an experience that is differentiated enough to cause the user to take notice. Of course, there is a wide spectrum of disruption — from minute blips of friction that create jolts in a flow to explosions of experience that entirely displace a user’s interaction with an environment — making disruption another color with which an experience designer can paint.”

Roger Starkweather, Sales Kahuna

“Disruption is the act of making one take notice! I feel it is my responsibility to think about ways to get people to wake up and be rewarded. As a team, we owe this to our audiences!”

Andy Snyder, Pixel Pusher

“Make people look and interact with something that they weren’t expecting to use that day.”

Chris Whalen, The Dude “Abides”

“I am disruption. I type very loud.”