Conveying information is essential, but the customer experience isn’t based solely on having information alone. Your brand needs some cool digital signage ideas that communicate your core message while simultaneously being immersive and compelling.
Digital signage should never be considered from a purely functional perspective. Taking such an approach is using a fraction of the potential of digital signage as an art and media form. Conveying information is essential, but the customer experience isn’t based solely on having information alone. How it’s delivered plays a critical role in audience retention, creating engaging environments that elevate a droll visit into something truly remarkable and memorable. Your brand needs some cool digital signage ideas that communicate your core message while simultaneously being immersive and compelling.
Essentially, you’re looking to break the mold, and there’s no better partner to break it with than OpenEye Global. Our team is dedicated to advancement and keeping our fingers on the pulse of the latest developments in emerging technologies, creative strategies, and tech installation. We’re there to develop customized solutions that align with your brand’s presence, goals, and expectations. The combination of function and creativity is an integral part of our collaborative process, leveraging a diverse array of talent from all around the globe to provide top-quality digital signage results.
The switch to experiential solutions is an ongoing development for many companies as the desire to connect with customers and cultivate meaningful experiences has become the new standard. Just telling a customer that your brand’s offerings are the best option doesn’t carry much weight nowadays. Your storefront locations need something to truly make them stick out, much like our work with Madame Tussauds Jimmy Kimmel Live Experience does for fans. So what are some potential solutions that we could provide to bring your store immersion, interaction, and experience to the next level?
Digital signage provides a new degree of versatility in any form. It’s easily managed from a centralized location and can be adjusted to display any number of new presentations. With an entire video wall, new elements can be introduced to your audience in an engaging and compelling way. It provides a multimedia aspect to your storefront that can’t be ignored.
Imagine you’ve got a product – a watch, pair of headphones, a treadmill, and so on – that you can invite visitors to test for themselves and see tactile information in real-time. An interactive video wall perfectly merges how visitors can learn about a product and how they can experience it for themselves.
Trying on new clothes can add a lot of extra time to your customers’ shopping experience, and they might not be able to experience all of your offerings in one visit. An interactive mirror provides clean visuals for their new clothes and can also augment the experience by changing clothing colors, finding complementary accessories, adjusting room lighting, and more.
Designers should be able to bring their projects with them virtually. An interactive pegboard concept can give them all the tools they need to streamline the experience, placing everything available at their fingertips. Working with textiles and other assorted materials goes through several key planning points where the designer has to choose, alter, and adjust based on their materials.
Interactivity is an intrinsic aspect of the human experience that can only be experienced in a physical location. That concept of immersion through interaction helps build the foundation for some cool digital signage ideas your brand can take advantage of. Visit OpenEye Global’s contact page or call us at (732) 407-5018.
Let’s start a project together.