Digital shelf-edge displays are screens placed at the edges of shelves and used to communicate information to shoppers. This can include anything from product promotions to prices and loyalty rewards information. While the concept may be new to some retailers, this technology is quickly becoming popular among those who understand its value.
What are digital shelf-edge displays? If you’re like most store managers, you’re likely unfamiliar with the term. However, if you’re looking for a way to enhance your shopper’s in-store experience, this technology is worth learning about. Essentially, digital shelf-edge displays are screens placed at the edges of shelves and used to communicate information to shoppers. This can include anything from product promotions to prices and loyalty rewards information. And while the concept may be new to some retailers, this technology is quickly becoming popular among those who understand its value. How can your company take advantage of this exciting new way to communicate and connect with customers?
Anything worth doing well takes time, organization, and strategy, all of which OpenEye Global specializes in. Just slapping as many digital shelf-edge displays as you can across your franchise storefronts with no regard for their actual purpose won’t do much more for your brand than present a costly budget report. So long as your digital shelf-edge displays are incorporated into your storefront environments with a clear sense of direction, strategy, and purpose, the potential benefits your company could reap are astronomical. However, if you want to do it right, OpenEye Global is here to work with your teams toward that end.
The time of static signage and displays is taking a backseat as technology continues to pave the way toward new and better customer experiences. Will traditional solutions ever be rendered obsolete? Of course not. However, the popularity of digital innovation far outclasses what these simple offerings can provide on the same playing field.
Finding a novel way to evolve your customer’s interactions with your brand’s products starts by reimagining the most basic forms of interaction. While at a retail store, every visitor pays attention to the shelf edge displays. Why? They need to know what it is, what it costs, and maybe a brief description. There’s not much room for anything else. Integrating a digital shelf edge display provides more utility and functionality designed to engage, entertain, and immerse visitors in a way that’s impossible to match with paper displays.
Pricing, branding, sales, promotions, coupons, recommendations – these and more can be seamlessly integrated as a part of your digital shelf-edge displays, curating an engaging experience with your target audience. However, doing all of this in a genuinely creative way is another thing entirely. Brands looking to take advantage of these solutions want to do so in a unique and creative way. With the wrong experience design agency, that can be a hard pitch to sell.
OpenEye Global’s entire design approach depends on the understanding that your brand and our team are collaborators on these projects. Making collaboration the core of our work allows us to deliver finely tuned results that speak to your company’s message from a fresh and unique perspective. Blending visuals, content, design thinking, storytelling, immersion, and technology makes groundbreaking creativity possible.
Everything we do at Openeye Global leads toward creative digital, shelf-edge displays that perfectly fit your brand’s voice and business needs. Visit our contact page or call (732) 407-5018 for more information.
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