One of the core principles that make our work effective is our dedication to authenticity. We understand how to grab the audience’s attention, we know the strategies used to leverage technology in innovative ways, and we aspire to engage audiences with meaningful content and tell your brand’s story with clarity and purpose.
The use of visual aids has long been understood to be a critical aspect of effective brand outreach. What would take a paragraph of written content can be summed up with a single image, attesting to the concise power of the visual medium. There’s a lot your company needs to convey to your audience in as short a time as possible – promotions, features, products, sales, directions, entertainment, information, etc. Working with an experience design agency like OpenEye Global that serves Atlanta, Georgia, paves the way for an opportunity to deliver that critical information in forms that connect with your audience in meaningful ways.
One of the core principles that make our work at OpenEye Global effective is our dedication to authenticity. We understand how to grab the audience’s attention, we know the strategies used to leverage technology in innovative ways, and we aspire to engage audiences with meaningful content and tell your brand’s story with clarity and purpose. Our specialties include experiential and interactive deployment, digital activation, innovation, and analytics, each essential in elevating the traditional customer experience to newfound heights. There’s a lot of work to be done, and so long as you’re partnered with OpenEye Global, storefront reinvention is just another step in the process.
The Right Technologies in the Right Place
The creative strategies devised to communicate your brand’s story, message, and offerings without disrupting the visitor’s experience are vital to crafting an immersive and compelling atmosphere. Still, it’s only half of the puzzle. Technology is just as important, including procuring the right cost-effective technologies, their placement within your storefront, and how they’re engineered for easy management and seamless interaction.
An integrated experience depends on the architectural layout of your technological solutions. Do you need it to be interactive and personalized? Do you need a broad video wall designed for multimedia events? Is it intended for individual manipulation or as a visual-exclusive presence? Depending on the final solution drafted through our collaboration process, how the right technologies are incorporated into your built environment is infinite.
Some of the key technologies that might be used to foster an optimal experience design environment include:
- Interactive displays
- Digital kiosks
- Large-format displays
- Immersive displays – projection vs. interaction
- Video walls
- LED displays
- Indoor/outdoor visual displays
- Mobile pegboard tablets
OpenEye Global doesn’t specialize in advertisement. We specialize in engaging with your audience personally, removing the barrier between brand and customer, and putting both on equal footing. Experience design gives your brand the means to respond in a way that facilitates user engagement. Visitors need to feel that their opinions, actions, and voices matter.
Collaboration Is Imperative
OpenEye Global is a small, agile team, and that’s just how we like it. Each member of the OEG team is an expert in their field, a diverse cast of experience design professionals from every corner of the globe. By keeping our team small, our collaborative approach allows us to establish a tight-knit partnership with our clients to deliver optimal solutions based on the core values we hold. Our collaborative approach focuses on:
- Design thinking
- Interactive storytelling
- Integrated experiences
- Visual engagement
- Meaningful content
This process has ensured that every project we take as an experience design agency in Atlanta, Georgia delivers consistent, reliable high-yield results. Visit our contact page or give us a call at (732) 407-5018 for more information.
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