What is experience design? In a nutshell, it’s the philosophy that every aspect of your company’s physical location should lend itself to enhancing and optimizing the customer experience. OpenEye Global can help.
The customer experience trumps nearly any other aspect of customer-centric marketing and sales strategy. The reason why it’s become so important in recent years is due to several factors, not the least of which is the evolving culture around customer-brand interfacing. Expectations are higher now, and failure to deliver on those expectations means lower revenue, fewer closed deals, lower brand outreach, and a shrinking audience base. With the help of experience design agencies in Seattle, Washington, turning that ship around becomes less of a risk and more of a certainty.
What is experience design? In a nutshell, it’s the philosophy that every aspect of your company’s physical location needs to lend itself to enhancing and optimizing the customer experience. The success and growth of your company depend on bridging a widening gap separating potential customers from appreciating your company for what it offers. Traditional methods that push customers to make a purchase rather than lead them through the buyer’s journey result in diminishing returns, unable to make genuine connections between a brand and their audience. Thankfully, OpenEye Global is available to transform your brand’s physical spaces, utilizing adaptable, creative experiences to make store traffic more than a tedious stop in a visitor’s day.
Let’s examine how one of our past projects helped create a unique audience experience. Sea Life, a commercial aquarium chain with dozens of global attractions, has an exhibit that focuses on turtle rescue. It’s an excellent opportunity for adults and kids to learn about vulnerable ecosystems, wildlife, and the rescue, rehabilitation, and release process for injured sea turtles. The question is: how can you turn an educational exhibit into a truly memorable experience?
The answer is in interaction. Rather than tell audiences about the process, why not involve them in it? Sea Life’s turtle rescue exhibit invites participants to handle mock turtles in a virtual rehabilitation journey. Physical interaction takes a passive vehicle for education and turns it into an active vehicle that resonates with audiences, promoting memory retention and creating an experience they’re not liable to soon forget.
This same effect can be seen again and again with our clients, each engaging with participants in new, innovative ways by integrating emerging technologies with creative design philosophies. It doesn’t matter what industry you’re in; there’s always a way to connect with your customers in ways that matter.
We’re dedicated to enforcing a design approach ideal for deploying optimal solutions through collaboration. Creating user-centric solutions, clearly conveying your company’s story and message, and engaging audiences through meaningful, integrated projects are foundational aspects that result in superior financial gains. Your brand image and your bottom line can grow so long as you keep your target demographic interested and engaged with your products and services.
The reason why experience design is so effective is its impact on any given visitor in your store. Customers who are given a reason to remember and revisit your physical spaces drive revenue and growth. In a world where online shopping and interaction has every convenience, physical storefronts can’t afford to use the same traditional methods that helped build them.
Reaping these advantages starts with a consultation with the right experience design agency in Seattle, Washington. Visit our contact page or give us a call at (732) 407-5018 for more information.
Let’s start a project together.