Storytelling is one of humanity’s oldest forms of art, ingrained in our culture as a vital component of surviving oral histories, myths, religions, and more. That same sentiment can be applied to virtually anything, including to your company.
Storytelling is one of humanity’s oldest forms of art, ingrained in our culture as a vital component of surviving oral histories, myths, religions, and more. Why? Because it resonates with us on a base level. That same sentiment can be applied to virtually anything, including to your company. You have a story to tell, a story about your founding, your journey, your offerings, and how you relate to your audience. Translating that memorably deserves an innovative solution from an experience design agency in Tampa, Florida. OpenEyeGlobal can help.
As of now, experience design is a fledgling field compared to other contemporary forms of marketing and advertising. The end goal isn’t necessarily about selling something, though most journeys are designed to end with a purchase. What’s important is what a patron visiting your storefront leaves with, the memories that are embedded and preserved for years to come.
OpenEye Global knows that experience is the brand, and how your company is perceived by your audience is critical for growing your consumer base, generating leads, and securing brand advocates. Growth starts with a story, and telling a story through experiential and interactive solutions is the key to embracing a new way to connect with your audience.
Virtually anything. It’s a broad answer for a general question, but that’s the power behind experience design. OpenEye Global firmly believes in the power of creative design bridged with technical execution, utilizing technology to accomplish uniquely engineered experiences targeted at what your audience wants, needs, and expects. Let’s look at a few of the possibilities experience design offers for your organization.
OpenEye Global collaborated with Sea Life to create an exhibit about sea turtles – their rescuing, rehabilitation, and releasing back into the wild. Visitors have the opportunity to interact with an entire exhibit dedicated to educating them on turtle rescue. They will walk through the whole process, from holding a mock turtle replica to weighing them, treating them, and releasing them.
Partnered with Madame Tussaud, guests have the opportunity to “appear” on Jimmy Kimmel Live. What starts with a wax replica of Jimmy himself, allowing visitors to snap a photo or two with his likeness, leads attendees to an interview section where they are allotted 15 seconds of recording time. That moment is broadcast on a big screen, giving visitors their moment to shine in the limelight.
Not everything digitally innovative has to be flashy. Many industries need a better way to communicate with their audience, utilizing interactive digital signage to engage with customers for better marketing and customer service. Our work with Santander Bank is a prime example. These solutions are adjustable to reflect the latest information, helping visitors stay up-to-date on banking details, announcements, deals, and other pertinent data that helps make their visit painless and easy.
The experience of the individual reigns supreme, and finding new ways to give them a reason to remember your brand is pivotal for gaining a competitive edge in an increasingly competitive market. Working with one of the best experience design agencies in Tampa, Florida, means creating a tailored creative solution that fits exactly what your brand needs to take its physical environment to the next level. Visit our contact page or give us a call at (732) 407-5018 for more information.
Let’s start a project together.