Creative Wayfinding Signage
OpenEye Global specializes in developing creative wayfinding signage that goes above and beyond what traditional solutions are capable of. Our adaptive creative strategies ensure you receive a unique, tailored solution that defies expectations no matter your industry.
At its most basic design, the primary purpose of a wayfinding solution is to get the individual from Point A to Point B through your facilities. These solutions don’t need to be extraordinarily sophisticated, consisting of a map with various points of interest included for easy navigation. While simple, however, you can do more with the inclusion of creative wayfinding signage that pushes the boundaries of what wayfinding can do for your patrons.
The complexity of your average architectural designs leaves something to be desired for traditional wayfinding solutions. A star displaying “You Are Here” is helpful, but it’s easy to get turned around without more precise directions. These solutions can recommend spots for eating, provide strategic routing for the most efficient routes to take, provide critical information through announcements or notifications, and enable more efficient internal personnel communication. Implementing the right wayfinding solution depends on what your organization needs, a task best suited for a company like OpenEye Global that’s dedicated to creating tailored digital and creative solutions that make even cursory interactions matter.
Making Wayfinding Personalized
Satisfying the base services of a wayfinding board doesn’t need interactive touchscreens to function. However, when it comes to taking the next step, you’ll need a provider that can bridge creativity with interactive technologies to incorporate extra fulfillment measures.
In Westfield Airports’ case, we created solutions to aid navigation while enhancing traveler awareness and engagement with the complete offerings of what the airport had available. People need to make sure they’re at the right gate on time, and in the meanwhile, they should stay informed on shopping, cuisine, and entertainment highlights in a high-traffic, multilingual environment.
Where traditional wayfinding solutions fall short is primarily due to their static nature. Users can’t manipulate the layout to suit their needs or preferences. An interactive wayfinding solution allows visitors to control their own experience, creating point-to-point routing and staying informed of what’s available in your facility.
The right wayfinding software is crucial in eliminating extra steps between getting visitors from one location to another. These solutions can determine the more direct path and inform visitors of important layout information, including wheelchair accessibility, current construction, mobile sharing compatibility, and more.
Adaptive Recommendation Engines
Wayfinding signage is a learning technology, drawing on the data compiled from all previous interactions to offer relevant recommendations based on profiles and past interactions. These recommendations help enhance the visitor experience and decrease perceived waiting periods.
Sudden changes in flights can cause distress for visitors, especially if they have no easy way to be suddenly informed of such changes. A board showcasing appointment times, assigned rooms, and estimated waiting periods helps ease visitor stress levels in hospital settings. Whatever the environment, easy communication with all visitors to keep them apprised of sudden changes, promotions, hazards, warnings, and other critical pieces of information promotes ease-of-mindedness and organization.
OpenEye Global specializes in developing creative wayfinding signage that goes above and beyond what traditional solutions are capable of. Our adaptive creative strategies ensure you receive a unique, tailored solution that defies expectations no matter your industry. Visit our contact page or call us at (732) 407-5018 for more information.
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