Evolving the physical space to give your visitors a greater level of control over their experience with your brand, such as through digital kiosks for malls, does something online interactions can’t replicate – a tangible experience.
The experiences your customers are bound to remember aren’t necessarily based on the quality of your goods and services alone. From a holistic standpoint, how a customer perceives your brand is dependent on many factors that begin from the moment they’re made aware of your presence. Can your customers approach your brand from their own vantage point? How are you catering to their individual needs without creating a chokepoint with your outreach? Evolving the physical space to give your visitors a greater level of control over their experience with your brand, such as through digital kiosks for malls, does something online interactions can’t replicate – a tangible experience.
Even with the popularity of online shopping, retail, and communication, nothing quite beats the appeal of a physical storefront. Like a paperback book or a trip to the batting cages, digital recreations don’t deliver on the same experiences that your target audience might be looking for with your brand. Creating a solution that empowers customers to pursue their preferred environment while keeping them engaged with your brand’s offerings is one of the focal points of our work at OpenEye Global. When it comes down to it, the moments that matter are those that give your customers a reason to engage with and appreciate your content.
Benefits of Digital Kiosks
Malls are high-traffic areas where customers are in constant motion throughout a large, competitive complex. How are you supposed to attract more visitors while competing with dozens of other businesses doing the same thing? Digital kiosks are an excellent way of reaching your audience, supplementing your storefront business model with an interactive, efficient solution.
Relying on your store employees to field every question, request, or problem reduces their ability to focus on business-centric tasks. Most of these customer events can be addressed through a digital kiosk, freeing up your workforce with a compatible stand-in equipped to resolve most customer needs. As a result, you don’t need to hire an extensive customer service team to maintain your spaces.
Digital kiosks are designed to deliver high-quality user experiences without relying on human interaction. The inclusion of interactive solutions enables your visitors to access the relevant information they prefer. Tactile functionality is an excellent way to immerse your visitors within your brand environment, facilitating transactions, cultivating personalized experiences, and streamlining functionality within the workplace.
Everything at your company’s disposal is at your customer’s fingertips through a digital kiosk. Westfield Airports has used this strategy to amplify the average user experience by directly addressing common airport challenges, such as navigational confusion, traveler awareness, and convoluted transit delivery. Customers can find what they need on their terms, using your kiosks as a robust solution for keeping them informed and engaged.
Businesses are not static constructs. New deals, sales, products, services, and more are constantly rotating. Digital technology is highly customizable, allowing your developers to communicate to your audience en-masse by updating kiosks in real-time. This can be invaluable for enlightening new visitors to promotions, emergencies, layout changes, or other critical brand changes.
The integration of digital kiosks for mall storefronts needs a solutions provider that understands how creative and technological solutions collide for superior results. Visit our contact page or give us a call at (732) 407-5018 for more information.
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