Communicating with your audience can be challenging, depending on the circumstances. The application of digital lobby signage helps industries ranging from banks to hospitals make meaningful, impactful, and memorable connections with visitors.
Communicating with your audience can be challenging, depending on the circumstances. Face-to-face communication between your staff and visitors to your storefront is the optimal way to connect with people, but your personnel is limited. Time spent with one customer means that another is waiting in line and unattended. Deals, offerings, directions, information, guidance, promotions – these and more need to be communicated so that many people can absorb them. The application of digital lobby signage helps industries ranging from banks to hospitals make meaningful, impactful, and memorable connections with visitors.
One of the most significant benefits derived from digital signage is how adaptable the technologies are between different industries, providing unique experiences that can be tailored to the needs, desires, goals, and concerns of various audiences. The digital signage for a retail store, for instance, would be very different from the kind utilized by a museum. OpenEye Global makes it a point to incorporate the behavioral analysis of individual audiences in combination with storefront architecture to create experiences that matter.
While street-facing window signage may be considered the first connection forged between a business and its prospective customers, the lobby of any establishment will be where the first genuine interaction takes place. Everything within this threshold area is a welcome sign that needs to connect with visitors while compactly engaging them with various pieces of relevant information, direction, and offerings.
How this is realized becomes a digital innovation project with a built environment. The results depend on your company’s persona and goals, where creative solutions are curated to capture the most important aspects of your company in innovative and helpful ways. For companies like Kravet, lobby signage helps introduce designers to the materials and resources they need to bring their projects to life in a virtual space. For others like Madame Tussauds, the results take an immersive direction to allow participants to become a part of their favorite shows, like Jimmy Kimmel Live or their very own fashion show.
The optimization of the visitor experience and buyer’s journey starts as soon as the visitor walks through the front door. From there, giving them the guidance, resources, and assistance they need to make their shopping experience memorable and frictionless helps make the participant involved while incentivizing more closed deals.
Digital signage can be used in a multitude of ways. Some popular integrations for companies include:
Making a connection with your audience means meeting their needs before they know they have them. Interactive kiosks allow guests to curate their own buyer’s experience by selecting relevant information. Video walls and other multimedia displays condense essential information into entertaining, educational shows. Wayfinding stations provide in-depth information about your facility and how to best navigate to any desired destination. OpenEye Global can help determine which result is ideal for your physical storefront.
As digital lobby signage technology evolves, limitless applications become broader and more unique. Collaborating with your company to design, develop, and deploy custom-built signage solutions is something we at OpenEye Global are excited to undertake. Visit our contact page or give us a call at (732) 407-5018 for more information.
Let’s start a project together.