Digital signage and interactive kiosks have grown in popularity due to the unique benefits they offer physical brand environments.
Conveying the correct information to the right audiences to promote retention and brand conversion is challenging. As audiences have developed higher expectations of brand experiences, incorporating new solutions that educate, entertain, and engage with your target audience has resulted in the drive for innovative technologies and creative strategies. Staying at the forefront of emerging hardware and software solutions has pushed the boundaries of what physical storefronts can offer visitors. As a result, digital signage and interactive kiosks have grown in popularity due to the unique benefits they offer physical brand environments.
Museums, retail shops, airports, theaters, banks – every industry has the potential to reap massive benefits from incorporating the latest technologies into their facilities. OpenEye Global is an experience design agency on the razor’s edge, using the latest resources and techniques to design, deploy, manage, and reinvent physical spaces. It’s not about just selling a product or service anymore. Whether they realize it or not, patrons want an authentic connection with the brands they frequent. How you respond requires a solution tailored to reflect your company’s ideals, goals, and interests in a way that’s engaging, helpful, and innovative.
Transformation Through Digital Signage
Nothing ever stays the same for long. Cardboard cutouts eventually become outdated, obsolete, or irrelevant as your brand’s image and offerings change. Static solutions do not express the capacity to keep pace with how quickly the modern market and related audiences change. The introduction of digital signage is how your storefront environments are always prepared to stay relevant, fresh, and up-to-date with the latest news.
Digital signage, such as LED displays, video walls, and indoor/outdoor screens, enables a greater level of customization, management, and versatility for your in-store teams. Not only is it cost-effective, but it also helps streamline workflows and allows your teams to focus on business-critical projects with minimal interruptions from your client base. Informing customers about promotions, deals, directions, announcements, and even emergencies helps keep them connected with what’s new with your brand while alleviating some of the busywork off the shoulders of your employees.
Engagement Through Interaction
The next step beyond digital signage is making it interactive. In and of itself, digital signage is a passive vehicle, requiring no input from your audience and therefore losing out on overall engagement. The best solution for connecting with anyone who walks into your store is by encouraging them to craft their own personalized experience through an interactive kiosk.
Most people don’t like to bother employees if they can find the information they need on their own. The inclusion of interactive kiosks in your storefront spaces enables customers to seek information based on preference and goals. A well-designed kiosk can inform users about anything your organization has to offer, from company history to available products to exciting new offerings coming soon.
With just a little bit of engagement, interactive kiosks give users direction, both literal and figurative. With Westfield Airports, interactive kiosks help visitors navigate their airport layout, helping them find their gate while providing wayfinding assistance for food, drink, shops, and more to make their airport experience painless, frictionless, and straightforward.
How digital signage and interactive kiosks can elevate your storefront experience begins with an OpenEye Global consultation. Visit our contact page or give us a call at (732) 407-5018 for more information.
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