Wayfinding is about communication. At the heart of any decent wayfinding network, ensuring your visitors can find and follow the shortest route to their intended destination helps reduce frustration, mitigate staff involvement, and optimize traffic routes for a smooth-flowing campus.
Museums, hospitals, malls, government buildings – any sufficiently sized facility can be a nightmare to navigate for the average person. These same areas tend to involve time-sensitive appointments, making prompt access to any given area with minimal confusion necessary. A minute’s confusion on where a gate is could lead to someone missing their flight; a moment’s confusion where their doctor’s office is can add extra stress to an already stressful day. Integration of a network of digital wayfinding screens from OpenEye Global helps provide a much-needed outlet to get people exactly where they need to go on their timetable.
OpenEye Global has implemented wayfinding solutions that help visitors navigate your facility, utilizing interactive functionality to engage with patrons and more easily assist them in learning about your location or finding their destinations. Wayfinding isn’t just about a map of your complex’s layout. It isn’t about pointing out all your available points of interest or shopping carts or restrooms. Wayfinding is about communication. At the heart of any decent wayfinding network, ensuring your visitors can find and follow the shortest route to their intended destination helps reduce frustration, mitigate staff involvement, and optimize traffic routes for a smooth-flowing campus.
Using Wayfinding to Your Advantage
Digital wayfinding solutions have a few undeniable benefits that come to mind:
- Make navigation simpler
- Highlight interesting places within your architecture
- Update users on layout changes
Communication is accessible through these screens. Analog wayfinding maps have been used for decades; the transition to a digital solution is natural and innovative. While navigation is an essential element that digital wayfinding has revolutionized, these solutions can provide numerous benefits that improve the overall functionality of your establishment while providing critical customer support in the process. As our work with Westfield Airports illustrates, wayfinding can be an immersive experience.
Reduce Staff Strain
Customer service is vital to your business’ success, but that doesn’t necessarily mean it has to be human-driven. The amount of time your staff spends directing visitors and alerting them to changes in floor plans, available shops, or other relevant info detracts from their regular work duties. Wayfinding solutions fill in to answer these requests without occupying your staff’s attention. As a result, they’re able to focus on business-critical activities.
The beauty of digital innovation is its management capacity. Change can be a struggle to communicate to regular and new visitors. Digital wayfinding screens can be monitored, adjusted, and updated from a central location for simultaneous campus-wide configuration. Patrons can stay up-to-date on the latest developments and never have to be lost again due to a changing layout.
No one knows when the worst-case scenario will occur. When it does, clear lines of communication are essential for maintaining order and safety. Wayfinding screens can provide emergency notifications and alerts for guests, keeping them apprised of the current situation and assisting in directing visitors in a calm, orderly fashion. The same feature can be used for less critical situations, such as promoting new deals, sales, features, and services across your campus at a moment’s notice.
As digital wayfinding screens become increasingly sophisticated, benefiting from the latest in emerging technological development, it helps to work with a team like OpenEye Global that knows how to integrate those technologies with top-performing creative strategies. Visit our contact page or give us a call at (732) 407-5018 for more information.
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